Product Manager

Your Influential Mission: You Will

• Own the full product lifecycle for engagement tools: from ideation and strategy to launch and continuous improvement with a specific focus on gamification mechanics such as leaderboards missions achievements prize drops tournaments challenges and future engagement frameworks.
• Conduct market and behavioural research to understand how operators use promotional tools and how players respond to them analysing CRM needs engagement patterns and competitor offerings in the gaming and gamification space.
• Define and communicate a compelling product vision and roadmap that elevates our engagement toolset ensuring CRM promotions and marketing teams have powerful intuitive mechanics to work with.
• Prioritize features and enhancements that drive measurable player engagement including participation retention reward fulfilment flows segmentationbased experiences and realtime promotional triggers.
• Collaborate crossfunctionally with engineering design CRM and business teams to deliver scalable reliable engagement tools and work closely with developers to translate promotional and gamification concepts into technical requirements.
• Create and maintain clear product requirements UX flows and success metrics focused on how operators configure and deploy engagement tools and how players interact with them in real gaming environments.
• Act as the bridge between stakeholders ensuring seamless communication between CRM teams developers product leadership and business owners especially when defining new promotional mechanics or optimising existing ones.
• Monitor and evaluate product performance analysing participation rates segmentation outcomes campaign usage and uplift and iterate to continuously improve engagement mechanics and operator workflows.
• Ensure compliance and maintain complete product documentation including ownership of release notes operator guides training materials usage best practices and internal knowledge-base articles.
• Contribute to a culture of innovation proactively proposing new engagement concepts gamification features and playerbehaviourdriven ideas beyond core roadmap items.

Qualifications :

Components for Success: You

• Have strong hands-on familiarity with CRM engagement tools promotional mechanics gamification platforms or loyalty systems ideally within gaming iGaming entertainment or similar industries.
• Bring practical experience with tools like missions challenges achievements prize drops or leaderboards whether building them configuring them or using them as part of CRM strategy.
• Excel at collaborating with CRM marketing and promotions teams understanding their goals workflows and challenges when running engagement campaigns.
• Possess excellent written and verbal communication skills in English especially when explaining product concepts or articulating gamification mechanics.
• Are comfortable working in Agile development environments partnering closely with developers to turn complex engagement ideas into highquality technical solutions.
• Understand product management best practices even if your background leans toward CRM engagement or promotional operations rather than traditional PM roles.
• Are analytical and datadriven using metrics like activation retention participation rates and promotional ROI to guide decisions.
• Show a proactive structured and solutionfocused mindset taking ownership of documentation and enablement materials that help teams understand and adopt engagement tools.
• Are organized and enthusiastic contributing ideas for improvements and identifying opportunities to enhance both operator experience and player impact.

Youll Get Extra Points for

• Previous product management experience (not essential if the engagement tools experience is strong).
• Experience in the online casino gaming or entertainment industry.
• Familiarity with PAM/PAM platforms CRM systems or enterprise promotional engines.
• Technical skills such as SQL PowerBI Jira or Confluence.
• Experience creating documentation release notes operator guides or training videos.
• Additional languages (Estonian Russian Spanish etc.).
• Experience working with global multicultural stakeholders.

Additional Information :

HOW TO APPLY

In addition to your CV please add a brief motivation letter covering your goals your current experience in CRM marketing engagement tools product management or related fields and/or working in a corporate environment. You can write it in the comment section at the end of the application page (under your message to the hiring manager).

PAM PRODUCT TEAM 

Playtechs award-winning PAM platform powers some of the worlds leading gaming operations. It enables operators to manage and customise every aspect of their business - navigating complex markets and regulatory environments - while delivering seamless personalised and engaging player experiences. The PAM product team is dedicated to continuously enhancing and evolving the platform to meet shifting market demands and keep Playtech at the forefront of the industry. We build the tools and insights that help our customers better understand their players and run smarter more effective businesses - and this role is key to that mission. 

Playtech is an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work.

Remote Work :

No

Employment Type :

Full-time