Managing Vice President, Global Integrated Marketing & Strategy

JOB SUMMARY

Marriott International is entering an exciting new chapter of growth and evolution. The Managing Vice President Global Integrated Marketing & Strategy will elevate and lead a world-class global marketing team that connects brand ambition with business objectives and maximizes marketing resources and investments to accelerate enterprise growth.

This executive sets the global marketing vision and leads the integration of strategy planning investment measurement and end-to-end creative strategy driving fully integrated 360 marketing programs across the Marriott Bonvoy portfolio. Working closely with cross functional partners this leader will support Global Marketing across five continents and more than 30 brands as well as an industry-leading loyalty program cobrand credit cards the mobile app and a diverse portfolio of partnerships and consumer passion platforms - ensuring cohesive high-impact marketing across the full ecosystem.

Acting as the strategic connector this leader brings together storytelling customer insight commercial outcomes and long-term enterprise value. They will build scalable frameworks that strengthen global consistency while enabling local relevance empowering teams to deliver bold modern insight-driven marketing at every level of the organization.

As an enterprise leader this executive define and execute end-to-end global marketing and growth strategy by building aninsights-driven fully integrated marketing enginethat connects brand customer and creative strategy to measurable commercial outcomes. By aligning cross-functional teams and championing disciplined data-informed decision-making this role ensures thatevery dollar message initiative and experience works harder togetherelevating marketing as a core driver of across the enterprise growth.

What Success Looks Like

• A unified global marketing strategy that builds on the teams strong foundation and elevates the connection across brand loyalty partnerships and performance.
• Creative that consistently breaks through - culturally relevance insight-led and resonant with customers across every region and brand.
• More effective efficient marketing investment powered by better insights sharper focus and smarter ways of working that amplify the great work already happening.
• A deeply connected globally collaborative marketing organization operating as one high-performing team while celebrating the strengths and expertise that exist across the team.

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in Business Administration Marketing & Communications or related major.
• 15 years of experience in global marketing brand strategy or integrated communications preferably within travel hospitality lifestyle or consumer brands.
• Proven experience leading complex multi-brand and multi-market marketing ecosystems.
• Strong background in both brand-building and performance-driven marketing.
• Demonstrated ownership of large complex marketing budgets and investment strategies.
• Experience working with loyalty programs co-brand credit cards and strategic partnerships a plus.

Education and Experience Preferred

• MBA preferred.

CORE WORK ACTIVITIES

Global Marketing Strategy & Vision

• Define and own the global integrated marketing strategy across the full customer journey from brand building to performance and loyalty.
• Establish clear strategic frameworks that align portfolio brands loyalty programs credit card partnerships and consumer passion platforms under a cohesive vision.
• Translate business objectives into actionable marketing strategies that drive brand equity customer acquisition engagement and lifetime value.

Integrated Planning & 360 Orchestration

• Lead annual and long-range marketing planning across regions brands and business units.
• Ensure seamless 360 integration across channels (paid owned earned) touchpoints and moments connecting brand product loyalty partnerships and experiences.
• Act as the central integrator between marketing commercial digital product loyalty and external partners.

Creative & Communications Strategy

• Set the global creative strategy and communications architecture ensuring consistency while enabling local relevance.
• Partner closely with internal creative teams and external agencies to deliver breakthrough culturally resonant work.
• Champion a test-and-learn mindset leveraging data insights and consumer passions to fuel innovation.

Budget Ownership & Investment Strategy

• Own global marketing investment strategy including budget planning allocation and optimization across portfolio priorities.
• Ensure disciplined ROI-driven decision-making while protecting long-term brand health.
• Partner with finance and analytics teams to establish measurement frameworks and performance dashboards.

Portfolio Loyalty & Partnership Leadership

• Drive integrated marketing across:
  • Marriott Bonvoy Portfolio Core and sub-brands
  • Loyalty and CRM ecosystems
  • Cobrand credit card and financial partnerships
  • Enterprise and Experience Partnerships
  • Consumer passion platforms (e.g. F&B Sports Music)
• Maximize the value of partnerships through aligned storytelling customer value propositions and integrated activation.

Leadership & Ways of Working

• Build and lead a high-performing global team spanning strategy planning and integrated marketing.
• Establish best-in-class ways of working governance and collaboration models across regions and functions.
• Act as a senior marketing voice internally influencing leadership and advocating for the customer.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.