Integrated Content & Media Manager Nutritional Products

JOB DESCRIPTION:

The Integrated Content & Media Manager is responsible for leads the end-to-end consumer content strategy and operations (60%) while orchestrating earned and paid media (40%) to deliver an integrated omnichannel experience that increases engagement customer acquisition and conversion in a regulated healthcare environment.
Management Emphasis:
Content & Media Management: 70%
Stakeholder Management: 20%
People Management: 10%

What Youll Do:

KEY RESPONSIBILITIES & ACTIVITIES

A) Content Strategy & Operations (60%)
Build the content strategy aligned to brand objectives audience insights and channel best practices; keep a continuous pipeline of fresh relevant assets (video static long/short form).
Own the editorial calendar for web social CRM/email and video; ensure narrative cohesion across touchpoints.
Translate scientific/technical brand propositions into consumer-friendly storytelling within regulatory guardrails; maintain brand standards and tone of voice.
Govern content operations (taxonomy tagging asset management version control) and quality assurance (accuracy compliance).
Partner with marketing CRM paid/earned media and analytics to respond to performance signals and optimize for engagement acquisition conversion and retention.
Monitor site/social metrics SEO and consumer engagement; run testing (A/B multivariate) and implement learnings.

B) Earned & Paid Media (40%)
Translate content plans into amplification strategies across PR/earned influencers/partners paid social/search/video and programmatic to drive full-funnel outcomes.
Plan activate and optimize paid campaigns (briefs flighting audiences creative rotations budget pacing) with standardized measurement and conversion tracking.
Integrate first/second/third-party data for planning and post-campaign evaluations; produce clear actionable insights for stakeholders.
Nurture relationships with media partners and creators; manage agency partners and contracts to scale performance efficiently.

C) Cross-Functional & People Leadership
Act as the connective tissue between brand content media CRM eCommerce and analytics teams to align roadmaps and KPIs.
Lead rhythms (WBRs campaign post-mortems QBRs) and drive decision-making through performance storytelling.
Mentor team members/agency counterparts; standardize playbooks workflows and approval processes suitable for a regulated environment.

KEY BUSINESS CHALLENGES
Designing real-time relevant content for evolving audiences across multiple platforms and brandswithin a regulated context.
Measuring content ROI and integrating insights across decentralized tools and datasets.
Building digital capability across teams while keeping pace with platform and technology innovation.
Ensuring data quality and compliance for accurate decision-grade analytics and attribution.

KEY SUCCESS FACTORS
Strong command of modern digital marketing concepts omnichannel strategy and best practices; high digital literacy and systems thinking.
Proven experience creating content in a regulated (medical/healthcare) environment with excellent product understanding.
Ability to design and manage performance marketing programs with solid financial acumen and analytics.
Hands-on knowledge of UX/UI fundamentals and basic HTML/CSS/JS to optimize digital experiences.
Expertise with ad serving tracking attribution and analytics suites (e.g. GA Adobe Analytics); Salesforce experience is a plus.

COMPETENCIES
Insights-Driven
Combine qualitative and quantitative inputs (social listening search segmentation performance data) to guide content and media decisions; implement a robust KPI framework and visualization for stakeholders.
Brand Building & Strategy
Translate science and product benefits into compelling propositions; align content and media with broader brand/ecomm priorities and multi-market needs.
Digital Engagement
Use channel-specific best practices to tailor formats and hooks; manage real-time social interactions; scale test-and-learn across platforms and audiences.
Digital Project Management
Plan and deliver content/media workstreams end-to-end; mitigate risks manage timelines and improve processes to maintain agility. (Salesforce/Marketing Cloud familiarity beneficial.) Innovation
Evaluate new tools and platforms; build business cases and pilots (e.g. A/B tests incrementality) to drive step-change in performance.
Effective Communication & Collaboration
Build cross-functional alignment negotiate trade-offs and adapt communications to audiences to secure buy-in and compliance.
Commercial Acumen
Maintain a strong view of market dynamics; manage budgets and prioritize investments to maximize ROI and profitability.

Required Qualifications

Must-Haves
58 years in content strategy/operations and digital media (brand or agency) with measurable results in engagement acquisition and conversion.
Demonstrated success building editorial calendars and running multi-channel content programs within regulatory requirements
Hands-on paid media experience (social search video/programmatic)planning trafficking optimization and reporting
Strong analytics and financial acumen; ability to translate data into decisions and clear narratives for non-experts.
Experience managing agencies and creators with SLAs KPIs and post-campaign readouts.
Bilingual (Spanish/English) and multi-market LATAM exposure. (Contextual alignment with your team.)

Nice-to-Haves
Experience with Salesforce (e.g. Marketing Cloud CRM).
Basic design/video editing literacy; familiarity with UX/UI and responsive web design.

TOOLS & PLATFORMS
Content & Collaboration: CMS/DAM project management (e.g. Asana/Jira).
Analytics & Tracking: Google Analytics/Adobe Analytics attribution modeling tag management data visualization.
SEO & Social Listening: Search Console third-party tools social listening platforms for insight generation.
Paid Media: Meta Google/YouTube TikTok programmatic; platform compliance and brand safety standards.

KPIs
Content Effectiveness: output velocity engagement rate dwell time/scroll depth CTR.
Acquisition & Conversion: non-branded organic traffic add-to-cart/CVR assisted conversions.
Media Performance: CAC/CPA ROAS reach/CPM quality traffic indicators (bounce session quality).
Operational Efficiency: on-time delivery asset reuse rate production cost per asset.

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The base pay for this position is

In specific locations the pay range may vary from the range posted.

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MEDICAL SURVEILLANCE:

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