Inventory Lead

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Permanent Full-time

DEPARTMENT: BBC Studios

LOCATION: London Television Centre - Hybrid

PROPOSED SALARY RANGE: Up to 65000 London Weighting (5441) depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

ABOUT BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the worlds most sought-after TV audio and digital content.

Our ambition is to be the home of the most powerful entertaining and inspiring stories for people all around the world.

WHY JOIN THE TEAM

This role is part of BBC Studios the BBCs global content company that supports our mission of maximising the greatest commercial returns to the UK license payer by building BBC brands audiences and reputation across the world.

The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats audience segmentation demand partnerships and the technology needed to deliver ads effectively and efficiently. The team works closely with our UX design content and commercial teams as well as technical delivery units to ensure we have best in class premium ad products delivering for our customers across the Globe.

This is an exciting opportunity to join a skilled and growing team that is delivering premium ad experiences for our users whilst aiding the delivery of revenue growth to our overall business.

We are looking for an Inventory Lead to join the team to help shape and deliver our digital Inventory hierarchy reporting analysis and yield in collaboration with the Yield Operations Manager.
The role will assist the operational set up for accurate ad delivery to audiences across our media landscape including web app video/audio variants. It will assist in developing our targeting capabilities and options reporting and analytics.
The role will be a split of 75% Inventory Management and reporting and 25% supporting wider initiatives of the Inventory & Yield Management team.

YOUR KEY RESPONSIBILITIES AND IMPACT :

• Inventory Analysis & Segmentation: Proactively monitor analyse and forecast digital advertising inventory across all our platforms (web mobile app video audio etc.). This includes slicing and dicing inventory based on various parameters such as audience demographics content categories geographic location device type ad unit size and time of day. Audience development to create compelling and appropriate cohorts for our sales teams and our clients
• Product Packaging & Development: Working closely with Partner Solutions to help. develop and implement innovative inventory packages and bundles for sale to advertisers. This involves strategically splitting out our site and digital properties into attractive and marketable offerings that cater to diverse advertisers needs and campaign objectives. This role lead on the operational aspects of this process.
• Yield Management & Pricing Strategy: Continuously monitor and analyse sell-through rates eCPMs and overall yield to identify opportunities for optimisation. Work closely with sales and ad operations teams to recommend and implement pricing strategies that maximize revenue while maintaining competitiveness. Analysing large data sets from data warehouses to be able to draw performance and bidding data including modelling opportunity costs of all the different inventory categories and usage.
• Forecasting & Capacity Planning: Develop accurate inventory forecasts to inform sales strategies and ensure sufficient capacity for future demand. Identify potential inventory shortfalls or surpluses and work proactively to address them via direct or indirect means. Utilise dedicated systems (our DMP and ad servers) and other tools to identify key trends and provide action-based outcomes from those trends and opportunities for growth
• Data-Driven Recommendations: Translate complex data into actionable insights and provide strategic recommendations to improve inventory utilisation product offerings and overall advertising performance. Looking at the macro picture of our opportunities from a contextual and/or audience cohorts perspective and providing recommendations

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Ability to apply digital industry knowledge market awareness audience research and analytics insights to ad product strategy and planning.
• Extensive knowledge of the advertising eco-system including ad servers programmatic consent management tools
• Proven expertise in slicing and dicing inventory data to identify trends and opportunities. Familiarity with a/b testing techniques
• Extensive knowledge of Google Ad Manager and advanced targeting
• Extensive knowledge of Google Ad Manager and advanced targeting
• Extensive knowledge of DMP technology preferably Permutive
• Strong analytical skills with a deep understanding of key digital advertising metrics (e.g. impressions clicks CTR CPM eCPM fill rate sell-through rate yield). Advanced Excel knowledg

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

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