Manager, Walmart and Sam's Club Omnichannel Activation, Sales Strategy & Planning

Job Description

Are you ready to join a team of innovators creative thinkers and brand and digital conversion gurus The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all of our great brands including OREO Ritz and Sour Patch Kids. Were leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers homes every day. Its an exciting place to be join team thats helping to build the future of FMCG conversion!

Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēzs ambition across our Walmart business by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Walmart Customer Business Team (CBT).

This role will work closely with the Walmart team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment maximizing online availability and in-stock rates working closely with internal MDLZ teams to optimize content build search strategies and manage retail media execution.

Ultimately the Walmart Omnichannel Activation Manager is responsible for delivering Mondelēzs long-term growth activating our brands at our key customers to drive conversion and integrating all Walmart digital commerce operations into our everyday business management.

Preferred geographic location is Bentonville Arkansas.

Main Responsibilities

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment content search & activation are incorporated into customer plans. Assess key flywheel opportunities develop and drive projects to address opportunities record learnings and best practices to be shared across the MDLZ organization. Partner across Walmart and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brands at Walmart in partnership with the Walmart CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Walmart business in achieving our aggressive growth goals. Responsible for brief development brainstorms idea sell-in and execution. Manage agencies partnerships and cross functional stakeholder as necessary to ensure program success.
• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

Key KPIs:

• Market share total in-store and online
• Revenue and volume growth
• Delivery of impactful omnichannel marketing activations at Walmart

Stakeholders:

External

• Walmart merchant Walmart Connect and Walmart Luminate teams
• External Media Agencies & Data Vendors
• Peer Network

Internal

• Walmart Vice President Customer Vice Presidents (CVP) Sales Planner and key cross functional business leads
• Insights & Analytics teams across the organization
• Media & Retail Media Strategy organization
• Category marketing teams
• Omnichannel Marketing & Activation Team across customers

Travel: Up to 25%

What extra ingredients you will bring:

• Shopper trade or brand marketing experience preferred
• Digital commerce and retail media experience a plus
• Experience with Walmart Luminate a plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders can be trusted during challenging questioning
• Experience driving success with a cross functional team
• Strong proactive communication skills
• Customer focus management planning
• Capability/background in analytics and insights
• Connection to external industry resources

Salary and Benefits:

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here we produce our well-loved household favorites to provide our consumers with the right snack at the right moment made the right way. We have corporate offices sales manufacturing and distribution locations throughout the U.S. to ensure our iconic brandsincluding Oreo and Chips Ahoy! cookies Ritz Wheat Thins and Triscuit crackers and Swedish Fish and Sour Patch Kids confectionery products are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected Veteran status sexual orientation gender identity gender expression genetic information or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.

For more information about your Federal rights please see; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

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