Media Operations Manager

• Lead paid media campaigns on digital platforms to drive growth awareness and conversions for owned and client campaigns.
• Work with the Digital Marketing Director to analyze develop and implement bespoke media strategies that amplify our owned messaging across social YouTube search network and emerging platforms to adult fans parents and children.
• Advise on ad creative best-practices to drive campaign success. Ensure creatives comply with industry standards platform guidelines and legal requirements.
• Manage media budgets to maximize return and track spend and payments.
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
• Ensure campaigns are managed in-line with the agreed strategy and in the brands tone of voice and the agreed strategy is translated into creative briefs.

Ad Operations

• Collaborate with internal teams including sales sales development and client success account to ensure the successful setup execution and optimization of advertising campaigns across WildBrains YouTube Reserve network FAST Network TikTok Instagram and Facebook.
• Monitor campaign performance analyze key metrics and provide actionable insights and recommendations to improve campaign effectiveness and achieve client KPIs.
• Address technical issues related to ad serving tracking and reporting working closely with YouTube/Google Technical support to resolve issues promptly.
• Ensure ad creatives comply with platform guidelines industry standards and legal requirements.
• Generate regular reports on campaign performance revenue tracking and ad operations metrics providing valuable insights to internal stakeholders
• Collaborate with Sales Development team to create media plans and define targeting strategies that answer to client briefs.
• Stay updated on industry trends best practices and emerging technologies in digital advertising sharing insights with internal teams.
• Contribute to best practices documentation for ad delivery and targeting.  

Qualifications :

• Demonstrable experience of creating and executing digital campaigns across a variety of platforms and tools (e.g. Google Ads (YouTube Search Display) META Ads Manager TikTok Spotify Pinterest Roku Samsung etc).
• Excellent communication and interpersonal skills with the ability to present strategies and ideas to a variety of audiences.
• Collaborative spirit working seamlessly with internal teams and external partners.
• Working to tight deadlines and managing key stakeholder relationships - an organized and proactive person.
• Creative thinker with strong analytical and strategic skills and the ability to use data to drive decision-making and recognize the story it tells.
• An excellent knowledge of the digital landscape and experience of online video and social media platforms.
• A passion for TV innovative digital brands and Childrens brands and content. You will keep up to date with current industry trends. You can adapt to a rapidly changing environment and develop skills according to the changing needs of the business.
• Educational background in Marketing Communications Advertising fields or equivalent work experience.
• Experience or knowledge of advertising to children is an advantage.

Additional Information :

What We Offer 

Working at WildBrain is more than a job - its the opportunity to join forces with extraordinary insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and we invest in our people and their future.  

Our Commitment 

Diversity Equity and Inclusion are in our DNA. As a global leader in kids and family entertainment we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us a culture of belonging is one where we celebrate and welcome the diversity of all employees stakeholders and external partners and strive to create an environment where every individual feels valued respected and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what weve listed here we encourage you to please still consider applying. We strongly believe that diverse experience transferable skills and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain

At WildBrain we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake Teletubbies Yo Gabba Gabba! Inspector Gadget and Degrassi we are a global leader in franchise managementbringing stories to life through content production audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV Netflix and the BBC producing acclaimed series such as The Snoopy Show Strawberry Shortcake: Berry in the Big City Teletubbies (2015) Yo Gabba GabbaLand! and Finding Her Edge. Through our global digital network across YouTube FAST and AVOD we deliver premium broadcast-quality content to todays kids and families wherever theyre watchingconnecting brands to audiences at scale and offering advertisers one of the largest digital inventories in family media. WildBrain CPLG our global licensing and consumer products arm represents our own and partner brands across major territories worldwide. Headquartered in Toronto WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at .

Remote Work :

Yes

Employment Type :

Full-time