Digital Performance Specialist
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
Hybrid: for this position is required to be on site 3x/week
We are looking for a Digital Performance Specialist to support the South American Markets by analyzing digital performance optimizing lead management and connecting insights across Marketing Media Platforms and Retail teams.
What you will do (responsabilities):
Track digital KPIs (traffic conversion HVBs leads ROI/ROAS) on a daily basis flagging risks and opportunities proactively.
Turn data into actionable insights to improve conversion media efficiency and UX building clear narratives for presentations and executive reports.
Contribute to KPI and model alignment across markets.
Design and maintain dashboards and reporting tools for cross-functional teams enabling real-time tracking and decision-making across marketing sales and retail operations.
Manage lead quality and conversion across funnels (GM OnStar GMF) using Salesforce and External Partners.
Map local processes and ensure correct integration with systems and data platforms (e.g. Databricks Salesforce).
Lead Salesforce adoption across markets and dealerships ensuring endtoend process consistency.
Support troubleshooting of capture or integration issues.
Ensure data accuracy and governance on Digital Performance dashboards.
Act as a bridge between Analytics Marketing CRM OnStar GMF and agencies.
Participate in recurring performance and alignment meetings.
Location: São Caetano do Sul/SP
Your skills and abilities (required qualifications):
Proven experience in Digital Analytics CRM or Digital Performance (regional/multimarket a plus).
Handson experience with Salesforce and lead management processes.
Ability to translate data into clear business recommendations and executive narratives.
Solid understanding of fullfunnel KPIs and media performance.
Experience/Knowledge of Databricks or enterprise data platforms.
Advanced Spanish and Intermediate English
Availability to work at São Caetano do Sul/SP
What can you give a competitive edge (preferred qualifications):
Analytical and data-driven.
Clear communication with technical and nontechnical audiences.
Proactive ownership and prioritization.
Strong stakeholder management across diverse teams and markets.
Rigor in data quality governance and consistency.
#LI-AS
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
IC
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
