Marketing Manager Taiwan Hong Kong

Realize your potential by joining the leading performance-driven advertising company and a proud Great Place to Work Certified employer in Taiwan!

As a Marketing Manager on the Geo Marketing Team in our Taipei Office youll play a vital role in scaling Taboolas market presence across Taiwan and Hong Kong. You will act as the strategic architect for regional growth bridging the gap between sales objectives and creative execution to drive measurable business impact. By owning our event PR and content engines you will directly influence how the worlds leading brands and publishers perceive and engage with our technology.

To thrive in this role youll need:

• Native or fluent proficiency in Mandarin and English.
• 5 years of B2B marketing experience featuring a strong foundation of 23 years in field marketing roles. Experience must include owning and executing end-to-end marketing strategies.
• Thorough understanding of various offline and online marketing channels including event marketing content marketing PR influencer Marketing.
• Equipped with strong Traditional Chinese writing proficiency and a willingness to leverage AI tools intelligently to excel in content production.
• Understanding of digital advertising and e-commerce terminology within the Chinese market.
• Exceptional project and time management skills with a proven ability to independently execute complex marketing events while collaborating closely with Country Managers and Regional Sales Directors to ensure strategic alignment.
• A team player who is comfortable working with a high degree of autonomy in an ever-changing international environment.
• Experienced in developing data-driven content by gathering and analyzing insights for content marketing blog articles white papers and sales collateral. Proficient in researching emerging topics and trends to support presentations.
• Willing to travel between Hong Kong & Taiwan is required.(e.g. Once a quarter)

Bonus points if you have

• Fluency in Cantonese providing a deeper competitive edge for our Hong Kong operations.
• Advanced proficiency in AI-driven content tools to accelerate production and optimize localized marketing materials.

How youll make an impact

• Develop and execute the marketing strategy for Taboola Taiwan and Hong Kong by collaborating with Sales Leadership to drive business growth and maximize both immediate and long-term ROI.
• Own hosted events (e.g. tentpole events roundtables seminars) and sponsored industry events (e.g. IAB Hong Kong event DMA event) from coordinating operations with different internal and external stakeholders and managing our presence to creating impactful content to drive leads and build awareness.
• Plan and execute customer retention activities including client entertainment events and gifting.
• Generate data-driven insights using a variety of tools and platforms to develop public speaking narratives white papers and sales collateral.
• Build and maintain strong relationships with tier-1 media overseeing PR article production and driving increased media exposure in collaboration with the global PR team and local PR agency.
• Strategically manage social media channels including LinkedIn Facebook Instagram. Create and distribute engaging content across social media and blogs working closely with content and design vendors and ensuring performance metrics are tracked and analyzed.
• Curate captivating video content to attract potential clients and increase Taboolas brand awareness within the Greater China region.
• Localize and adapt marketing materials into Traditional Chinese including product updates sales presentations vertical-specific content case studies and market insights.

Why Taboola

If you ask Taboolars what they love about working here theyll tell you that theyve been empowered to realize their full potential while growing and learning from and with smart and talented people. Theyll also share more about:

• Adam Singolda Taboola Founder and CEO says; You can copy anything from another business but you cant copy a companys culture.
• Well-being: Enjoy comprehensive benefits a fully stocked kitchen and location-specific perks.
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo Conde Nast Fox Sports NBCU ESPN CBS and E! Online. Our advertiser clients include Wells Fargo Honda Pinterest Expedia and Honda.

Ready to realize your potential
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications merit and business need.

Learn more about #TaboolaLife on LinkedIn Facebook Instagram X YouTube & the Taboola Life Blog.

About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize Taboolas powerful ad platform reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News Yahoo and OEMs such as Samsung Xiaomi and others use Taboolas technology to grow audience and revenue enabling Realize to offer unique data specialized algorithms and unmatched scale.

#LI-Hybrid

#LI-MT1