Visual Creative Director (Fractional)

Were hiring a Visual Creative Director (Fractional) to build the visual brand for a company with a massive total addressable market the identity and system you create will be one of our most powerful growth levers and it will get seen.

We have positioning and research in motion and we need you to turn that into a visual system that scales ships and sells. This is the rare chance to own the look and feel of a brand from the ground up while leaning into AI to move at the speed we need.

Summary

• Flexible Title: Can be tailored to reflect your skills & experience.
• Flexible Time: Can do full-time part-time side-gig (off-hours) or fractional (contract).
• Flexible Commitment: Can do short-term long-term or intermittent.

Why so flexible Were a FUNDED startup racing to launch end of Q2 2026. That gives us just 3 months to stack features while raising additional working capital. Feel free to jump in help us ship then bounce >> or stick around. A successful launch translates into lots of permanent jobs for those who want them. Were also interested in long-term side gig relationships if thats what youre into in our experience a few expert hours often beat full-time learning-curve hours.

About Us

Were a credible funded remote-first startup led by a serial technical founder backed by a 20-person team. The product is live in private alpha. Learn more at .

Were currently operating in stealth under an existing brand and will gradually evolve into a new public-facing identity as we validate the right direction.

About The Role

Youre here to execute from day one build infrastructure and templates grounded in our research and messaging and use AI as your primary engine.

Youll work alongside brand marketers GTM marketers and product no slow rebrand; we move fast prototype in the wild and iterate with real signals.

You must already be experimenting with AI across multiple tools and have strong use-case-based opinions on which tools work best right now and why.

Compensation

Up to $175000 max total engagement in Tier 1 cities; cash and equity components to be negotiated (amount reflects combined cash and equity components). Compensation to be negotiated rate or retainer based on scope and availability. Were open to equity components for the right long-term fractional fit.

What Success Looks Like (90-Day Timeline)

First 30 days Pre-launch GTM assets (priority)

• Key pre-launch GTM assets in place: social profile treatments ad campaign creative (static and motion) launch-critical landing or web surfaces.
• Shipping tangible work weekly so we can test learn and iterate.

Second 30 days Brand and product infrastructure

• Visual brand direction documented; AI-focused style guide in place aligned with our messaging and market insights.
• Key components and templates built in Figma so marketing GTM and product teams can produce on-brand work without you in every loop.
• Foundation is repeatable and scalable.

Third 30 days Product experience and AI-assisted dev

• Focus shifts to how product gets built: devs are rapidly prototyping in Cursor with AI (different workflow from designing net-new in Figma).
• Youve defined patterns tokens and guardrails so AI-assisted output stays on-brand and consistent.
• Your visual system is the source of truth youre not redlining every screen; the system is strong enough that what gets built already looks and feels right.

What Youll Do

• Partner with brand and GTM marketers align visual direction with positioning messaging and the realities of campaigns and outbound; make sure creative supports real launch and growth activity.
• Define and document the visual brand establish identity elements (beyond any one logo): typography color layout systems image and illustration style iconography and motion principles; turn these into guidelines and asset libraries that others can follow.
• Own social visual presence design and maintain on-brand social profile treatments and a reusable post/ad template system for priority channels.
• Create campaign-ready ad graphics produce static and lightweight motion assets for paid and organic campaigns that can be quickly iterated on with performance data.
• Create go-to-market assets and templates design decks one-pagers social and email creative and repeatable campaign templates so were not reinventing from scratch for every initiative.
• Shape website experience; inform product UI own visual direction for our marketing site. Your brand system and patterns will inform our product UI; supporting product UI is not the main function of this role but your work will guide it.
• Lead with AI in your design workflow use AI-native tools (image generation layout and asset assistants automated versioning) as your primary engine to prototype iterate and scale visual output; youre our go-to for which AI tools we use and how.
• Standardize product prototyping work with devs so rapid prototyping in Cursor stays on-brand; you define patterns tokens and guardrails rather than designing every screen in Figma from scratch.

What Were Looking For

Must-haves:

• Already experimenting with AI across multiple tools you must come in the gate demonstrating that youve experimented with AI across multiple tools (image design motion) and have strong use-case-based opinions on which tools work best right now and why. We need you leading with AI from day one.
• Senior-level visual and systems experience with a portfolio to prove it youve helped define or evolve visual brands and design systems for complex multi-audience products or companies; you have a portfolio ready to share that demonstrates visual brand design systems and/or campaign assets youve led and executed.
• Hands-on execution youre fluent in tools like Figma Adobe and modern motion/graphics tools and you personally create final or near-final deliverables.
• Experience with large complex audiences youve built visual systems that work across multiple user types segments or verticals without becoming generic.
• AI-first in design you use AI-enabled tools as your primary engine for exploration asset creation and versioning; youre comfortable blending them with traditional workflows and have clear views on what works.
• Software/SaaS experience in high-growth environments youve designed for software products or platforms (not only physical goods or corporate brand) in settings where speed iteration and incomplete information are the norm. You think in guidelines components and reusable patterns not just hero pieces.

Nice-to-have:

• UI/UX design depth ability to partner on flows and interaction patterns; experience here is a plus.
• Motion and graphics background experience concepting and producing motion graphics or animated assets that tie into a broader visual system.
• Experience working in fractional/consulting models and leaving behind clear documentation others can run with.

What This Role Is Not

• Not a learn AI on the job role youre already experimenting with multiple AI tools and have strong opinions on what works.
• Not a full-time in-house creative director role (were hiring fractional).
• Not a copy/messaging lead youll partner closely with that function.
• Not a pure brand strategy only or advisory engagement we need you to ship tangible assets and systems.
• Not a slow multi-month workshop-heavy rebrand were biased toward fast practical market-informed execution.