Strategic Marketing Manager

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Title: Strategic Marketing Manager

Salary: Starting from 79424 (depending on experience)

Location: Peterborough

Benefits:

• 25 days annual leave

• Up to 20% Bonus

• 650 Monthly Car Cash Allowance

• Contributory pension scheme - Caterpillar will double the employees contribution Up to 10%

• Contributory share scheme - Caterpillar will match 50% of the employees contribution.

• Optional flexible benefits including access to health and dental care plans EV car lease holiday purchase.

About IPSD

Caterpillars Industrial Power Systems Division (IPSD) designs tests and manufactures 0.5 to 18L Cat and Perkins engines that power over 5000 applications including Marine Petroleum Industrial Applications Electric Generators and Locomotives. Caterpillars company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

The Opportunity

As a Strategic Marketing Manager you will shape the EAME marketing strategy plus other global plans that drive growth across engines parts and for both the Caterpillar and Perkins brand. Youll be the regional marketing leader and trusted partner providing direction insight and alignment across Marketing Product Groups Dealer/Distributor Development and Sales teams worldwide.

This role is central to delivering the Industrial Power Systems growth agenda and ensuring our marketing strategies translate into measurable business results through actionable plans working with wider marketing team.

What You Will Do

• Develop the multiyear global marketing strategy in partnership with other marketing and sales teams with direct accountability for EAME plans that support engine and parts sales growth translating business success into actionable operational plans.

• Lead stakeholder alignment across regions and functions shaping growth plans and translating them into clear insight led marketing plans aligned to annual budgets and in collaboration with the marketing communications team for execution.

• Mine customer insights and sales data to develop innovative customer centric programs collaborating closely with teams to represent the true voice of the customer.

• Evaluate marketing channel performance using multiplatform analytics and translate results into recommendations that strengthen targeting and execution tactics understanding dynamics of different countries across the region.

• Cocreate a global content strategy with marketing peers to elevate brand recognition sharpen value messaging and fuel growth.

• Build strategic customer relationships turning key partners into strong advocates and cocreating joint marketing plans that support longterm growth.

• Collaborate across the organisation with sales marketing product teams dealers and distributors to continually enhance the quality agility and impact of regional marketing activities.

What You Will Have

Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.

• Ability to promote and embed new marketing approaches including digital social and go-to-market strategies.

• Strong creative thinking balanced with analytical rigour to deliver innovative and effective marketing solutions.

Customer Focus/Strategic Thinking: Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization and customer needs.

• Demonstrated experience within marketing preferably B2B with a broad business background and strong industry knowledge.

• Strategic thinker with experience developing comprehensive marketing plans supported by strong analytical and project management skills.

• Metrics-driven marketing mindset using data and insight to inform decisions and optimise outcomes.

• Makes sound recommendations when faced with complex and contradictory alternatives.

Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.

• Natural communication skills enabling the development of collaborative and cooperative working relationships.

• Ability to clearly articulate ideas influence outcomes and problem-solve effectively when challenges arise.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.

• Skilled in influencing stakeholders resolving differences prioritising effectively and making sound decisions.

• Experience handling sensitive issues and building trust through mentoring coaching and persuasion.

What Will Set You Apart

• Business to business marketing experience within industry

• Understanding of account based and digital marketing techniques to engage audiences

• Demonstration of strong collaboration to interpret multiple stakeholder expectations whilst also working with the wider marketing team to create and implement the marketing strategy

Additional Info

• The role may require up to 20% travel (domestic and international)

• The role is based at the Peterborough facility 5 days per week.

What You Will Get

We look forward to welcoming the successful candidate to our dynamic diverse and creative marketing team. We have a culture of openness autonomy support personal development as well as a continuous drive for improvement.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For over 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications the criteria for the position may be enhanced to facilitate shortlisting #LI

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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