Brand & Influence Sportstyle Manager, Emea WM

Annecy - France

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

Our team is growing! Reporting to the EMEA Marketing leadership and working closely with Global and Local Sportstyle teams our future EMEA Sportstyle Marketing & Influence Lead will play a key role in driving Salomons Sportstyle expansion across the region.

Your mission is to translate global Sportstyle strategy into locally impactful activations strengthen our influence ecosystem and elevate brand desirability across priority EMEA cities. You will act as the bridge between global direction cultural communities creators agencies and market teams.

Main Responsibilities

Lead EMEA Sportstyle Consumer Insights & Marketing Activations

Be the regional expert on the EMEA Sportstyle consumer ensuring all marketing is credible innovative and audience relevant.
Drive the collection interpretation and application of consumer insights to inform Sportstyle strategy and regional decision making.
Translate global direction into locally resonant consumer centric ideas across all touchpoints.
Gather ground level insights and feed them back to Regional and Global teams to shape long term brand strategy.

Own the Sportstyle Influence Strategy & Implementation

Cascade and localize global influencer strategies adapting calendars seeding plans and priorities to regional cultural and market needs.
Manage the regional influencer ecosystem nurturing relationships overseeing execution quality and consolidating KPIs for global reporting.
Lead the identification management and activation of influencers including events and collaborations with marketing teams.
Shape and own EMEA influencer marketing strategy alongside country experts including talent selection negotiation and ambassadorship support.
Develop and govern the Regional Influence Playbook to ensure aligned influence PR and social execution across markets.

Serve as Point of Contact for EMEA Sportstyle Activations

Act as the central coordination hub for Sportstyle activations supporting and energizing local markets and their energy marketing teams.
Support regional marketing activation across channels by integrating selected talents into key campaigns.
Represent and align the EMEA Sportstyle perspective across Global Regional and local teams.
Provide ongoing direction to markets to ensure alignment with seasonal priorities and master plans.

Lead Seasonal Planning & Cross Functional Drumbeat

Create innovative seasonal plans that translate global strategies into EMEA relevant activations partnerships and campaigns.
Partner with the Key Account Lead to build seasonal narratives priorities and activation calendars.
Support brand launches and collaborations through planning product seeding talent targeting and media amplification.

Lead Regional Sportstyle Marketing

Represent the Sportstyle brand externally within the industry.
Contribute to and manage the regional category budget.
Track measure and report on regional activations and performance.
Select and manage European agencies to ensure best in class execution.

Qualifications :

Required Experience

8 years of experience in brand marketing culture marketing influence or PR.
Strong experience managing multimarket campaigns (preferably EMEA).
Proven background in lifestyle streetwear sportstyle fashion or entertainment sectors.
Strong cultural awareness deep understanding of Gen Z and sneaker culture.
Established industry network among creators agencies and cultural partners.

Education

Masters degree in Marketing Business Communications or related field.

Languages

English fluency required.
French is an advantage.

IT Skills

Proficiency in Microsoft 365 (Word Excel PowerPoint).

Familiarity with social media influence tools.

Specific Skills

Strong strategic thinking and cultural sensitivity.
Excellent communication and presentation skills.
Ability to work crossfunctionally with Global Regional and Local teams.
Multitasking and autonomy in fastpaced environments.
Strong organizational skills and attention to detail.
Ability to drive change challenge the status quo and build futureready plans.

Additional Information :

Contract: Fulltime permanent position

Location: Annecy or Paris France

Travel: Very frequent across EMEA

Remote Work :

Employment Type :

Contract