Business Development Manager (originator) (35)

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

As a Business Development Manager (BDM) specializing in Marketing impact measurement and Advanced Marketing Intelligence you will be the driving force behind our growth in the high-stakes world of marketing analytics. It is a consultative high-level engagement position where you will bridge the gap between complex data science and C-suite business objectives helping brands navigate the post-cookie landscape to optimize their multi-million dollar ad spends get intelligence about their place in the market identify audiences and execute strategic & tactical campaigns

Job Description:

Key Responsibilities

Strategic Prospecting: Identify and engage with decision-makers (CMOs Heads of Analytics Brand Managers) that manage significant cross-channel marketing budgets.
Consultative Selling: Lead deep-dive discovery sessions to understand a prospects current measurement stack (MTA Last-Click etc.) and identify gaps that our offering can solve.
Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the why behind measurement automation & data driven decision making
Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.
Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.

Required Experience & Skills

Experience 58 years of experience in B2B SaaS sales specifically within AdTech MarTech or Marketing Analytics.

Domain Knowledge - Strong understanding of Marketing measurement Marketing Mix Modeling (MMM) brand strategy and the evolving privacy landscape.

Communication -Exceptional ability to present technical data products to non-technical executives.

Analytical Mindset - Comfortable discussing R^2 values p-values and Bayesian frameworks and being able to explain why measurement will result in growth for the clients brand.

Location:

Mumbai

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Manager

Job Description:

Key Responsibilities

Strategic Prospecting: Identify and engage with decision-makers (CMOs Heads of Analytics Brand Managers) that manage significant cross-channel marketing budgets.
Consultative Selling: Lead deep-dive discovery sessions to understand a prospects current measurement stack (MTA Last-Click etc.) and identify gaps that our offering can solve.
Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the why behind measurement automation & data driven decision making
Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.
Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.

Required Experience & Skills

Location:

Mumbai

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Manager

Key Skills

Business Development
Sales Experience
B2B Sales
Marketing
Cold Calling
Account Management
Territory Management
Salesforce
Affiliate Marketing
CRM Software
negotiation
Lead Generation

Apply Now

About Company

Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.

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