Trade Marketing Manager Germany

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

As we continue to grow we are looking to recruit a new Trade & Shopper Marketing Manager into our German Team. Position based in our Frankfurt offices (3 days a week in the office).

The Trade & Shopper Marketing Manager is responsible for implementing and executing the channel-specific Trade and Shopper Marketing strategy across Germany with a strong focus on the Shark and Shark Beauty categories. The role drives consumer engagement at retail strengthens brand presence in-store and creates impactful shopper experiences across key retail partners including Media-Saturn Group Buying Groups and Beauty retailers.

Key Responsibilities

• Implement and execute the channel-specific Trade & Shopper Marketing strategy for Central Europe ensuring strong alignment with overall brand and commercialobjectivesfor Shark and Shark Beauty.

• Develop creative and impactful ATL and BTL campaigns tailored to key retail customers in close collaboration with Brand Marketing and Sales teams to drive consumer awareness shopper engagement and conversion at the point of sale.

• Conceptualize and deliver compelling activation-driven POS solutions for retail partners including displays in-store concepts and shopper communication tools that elevate visibility and reinforce the premium positioning of the Shark product portfolio.

• Ensure best-in-class in-store presentation of consumer electronics products fully aligned with international brand guidelines and positioning.

• Plan manage and execute trade shows retailer events and shopper activation initiatives across Central Europe.

• Develop andmaintainhigh-quality sales presentations retail storytelling materials and promotional assets that support commercial success at retail.

• Establish andmonitora consistent reporting framework to evaluate campaign effectiveness retail execution quality and shopper engagement performance.

• Collaborate closely with Visual Merchandising teams field force and external agencies to ensureoptimalretail placement execution excellence and strong in-store visibility of the Shark and Shark Beauty portfolio.

Qualifications & Experience

• Bachelors degree in Marketing Business Administration Communications ora relatedfield.

• Fluent in German and English (written and spoken).

• Minimum4years of professional experience in Trade Marketing Shopper Marketing or a comparable commercial marketing role.

• Proven experience in Consumer Electronics and/or FMCG environments is.

• Strong understanding of retail environments and shopper behavior.

• Creative mindset with the ability to develop innovative and commercially effective activation concepts.

• Excellent presentation and communication skills.

• Ability to thrive in a fast-paced dynamic and international organization.

• Strong collaboration skills and understanding of global structures roles and cross-functional teamwork.

• Willingness to travel within Central Europe.