Channel Optimisation and Conversion Lead

At ING we believe in doing things differently starting with the freedom to do your thing. Were a bank that puts people first champions simplicity and builds digital experiences that actually make sense. Here curiosity is encouraged ideas are celebrated and youre trusted to drive real impact from day one.

As we continue to transform the way Australians bank were gearing up for big things in digital growth and this role as Channel Optimisation & Conversion Lead (Digital) is right at the heart of it. Were investing heavily in smarter journeys cleaner funnels and conversion experiences that feel effortless.

If you love shaping what great looks like and thrive in fast paced experimentation fuelled environments this could be your moment.

What youll do

• Supercharge our digital sales funnels across priority retail products lifting conversion and removing friction at speed.
• Redesign end-to-endtoend apply flows across web and app to make them cleaner simpler and effortlessly ING.
• Lead a bold experimentation agenda (A/B multivariant) to continuously improve UX content and pathways.
• Turn funnel performance data into actionable insights and prioritised optimisation roadmaps.
• Collaborate with Product Tribes Digital and Marketing to deliver a consistent orange experience customers love.

What were looking for

• A CRO and funnel optimisation expert who lives and breathes digital performance.
• Someone fluent in analytics and optimisation platforms (Adobe Analytics testing tools SEM/SEO fundamentals).
• A customer obsessed thinker who sweats the details and relentlessly iterates for better outcomes.
• A natural collaborator who brings teams together and energises cross functional squads.
• A data driven leader with the ability to translate numbers into commercial uplift and smarter journeys

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know (email below) if you require any support or adjustments when you apply

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Contact: Skye Griffiths on

For support and adjustments including DEI LGBTQI confidential application support enquiries:

Applications close Monday 23 March

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager

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