Senior Producer – Content & Creative – Content Fiction, Colors

1. Content Development & Creative Supervision

• Oversee creative execution of assigned fiction shows from development to telecast.
• Conduct detailed minute-by-minute episode analysis post-launch to assess pacing storytelling and audience engagement.
• Provide clear actionable feedback to Production Houses (PHs) to strengthen narrative flow content quality and viewer retention.
• Ensure strong segments precaps and upcoming content to maintain appointment viewing.
• Regularly contribute production-friendly script edit and storytelling ideas across shows.
• Review original versions of acquired shows and manage episode acquisition and creative adaptation.
• Oversee dubbing editing and packaging of regional content for Hindi markets ensuring quality and consistency.

2. Stakeholder Collaboration (OAP PR & Marketing)

• Generate creative ideas for promos PR initiatives digital promotions break bumpers and on-air packaging.
• Actively contribute to promo execution including inputs on styling costumes visuals and overall presentation.
• Ensure timely delivery of promos through effective coordination with marketing on-air promotions digital and external vendors.
• Play a key role in launch planning and execution and maintain constant communication with internal teams during launch phases to ensure alignment and timely execution.
• Support sustained promotional momentum through continuous content updates and creative briefings.

3. Production House & Set Coordination

• Maintain strong working relationships with Production Houses to ensure adherence to timelines and creative expectations.
• Conduct regular visits to sets and edit rooms to monitor progress and resolve issues proactively.
• Organize story and screenplay meetings with PHs to align creative vision.
• Manage artist coordination professionally to avoid delays in shoots and promotional activities.
• Be present on set for key shoots and promos to ensure quality and smooth execution.

4. Competitive Tracking & Performance Focus

• Track ongoing competition and internal shows to identify content strengths weaknesses and opportunities.
• Edit and package promos highlighting key narrative moments to drive tune-in and improve GRPs particularly in non-prime slots.
• Contribute creatively to improving performance and viewership across assigned time bands.

• Strong creative judgment and storytelling ability
• Excellent coordination and communication skills
• Ability to work under intense deadlines and high-pressure environments
• Deep understanding of promo creation content packaging and audience retention
• Strong stakeholder management with PHs artists vendors and internal teams