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The Marketing Strategist is dedicated to a specific business unit translating its strategic priorities into comprehensive marketing strategies. This person will be responsible for developing and implementing marketing strategies that drive brand awareness customer engagement and revenue growth through the creation of innovative marketing campaigns. Setting strategic marketing objectives and defining metrics to measure success through performance marketing tools - will be crucial to succeeding in this role.

Responsibilities

• Define and lead the BU marketing strategy and planning to align with and accelerate business objectives;

• Collaborate with business unit leaders to understand their evolving strategic priorities vision and objectives;

• Develop and implement marketing strategies that align with the business units goals;

• Create marketing plans & communicate such plans to the BU leadership team ensure constant alignment through regular governance;

• In collaboration with the Marketing Operations team elaborate detailed omni-channel marketing plan including campaigns content events and promotional activities;

• Monitor industry developments analyze marketing strategies performance and adjust marketing strategies to optimize results;

• Ensure marketing plans meet BU-specific budget and schedule requirements;

• Stay up-to-date with industry trends and best practices to drive innovation in marketing strategies;

• Lead key initiatives & special projects to ensure BU marketing strategies success (ex: rebranding exercises)

Reporting & Governance

• Define key performance indicators (KPIs) and OKR metrics to measure the effectiveness of BU-specific marketing initiatives and ensure regular governance on performance of marketing plan to the business unit;

• Regularly communicate with efficiency and engagement the progress of the marketing strategy as well as potential risks and ensure constant alignment with the business unit;

• In collaboration with Marketing Operations team monitor and report on the performance of marketing campaigns providing insights and recommendations for improvement;

• Collaborate with cross-functional teams (communications sales business development business unit) to align marketing efforts with business objectives;

• Build and maintain relationships with key stakeholders including customers & partners driving impact on BU-specific marketing initiatives;

Stakeholder Management

• Work closely with the marketing operations team to ensure alignment with overall marketing objectives and execution on marketing plan; support marketing operations team with prioritization plan in context of limited budget and resources;

• Coordinate and ensure constant communication with internal teams including BU leadership sales marketing operations and communications to ensure cohesive marketing efforts;

• Manage the BU-specific marketing budget and ensure cost-effective allocation of resources.

Requirements

• Bachelors degree in marketing business administration or a related field.

• 10 years of experience in marketing strategy development and execution preferably in a B2B context.

• Strategic mindset with ability to think long-term and develop forward-thinking and creative marketing strategies

• Strong strategic marketing skills including market segmentation positioning and competitive analysis.

• Experience in developing and executing go-to-market strategies.

• Experience in the aviation sector an asset.

• Ability to translate business objectives into actionable marketing plans.

• Ability to work collaboratively in a fast-paced dynamic environment.

• Excellent communication and interpersonal skills.

• Excellent project management skills and ability to manage multiple initiatives simultaneously.

• Proficiency in marketing software and tools such as CRM systems analytics platforms and content management systems.

• Creative thinking and problem-solving abilities.

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About CAE

At CAE our mission is clear: to help make the world a safer place. For nearly 80 years weve driven innovation in simulation training and mission readiness to support critical operations worldwide. By leveraging advanced technologies we empower our customers to operate smarter faster and more sustainably. Join a purpose-driven organization where bold ideas are encouraged collaboration drives progress and your growth fuels our shared success.

Position Type

Equal Opportunity & Accommodations

CAE is committed to providing equal opportunities to all applicants regardless of race nationality color religion sex gender identity or expression sexual orientation disability neurodiversity veteran status age or other characteristics protected by law. We encourage applicants who may not meet every qualification to apply. Reasonable accommodations are availablecontact your recruiter or email if needed.

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Privacy Statement CAE

CAE thanks all applicants for their interest. However only those whose background and experience match the requirements of the role will be contacted.