Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseyas best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained strong double-digit growth over the past several years and is backed by Insight Venture Partners ) a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000 Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions go to and for more information on Kaseyas culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.
This job description is designed for aMarketing Managerat Kaseya Incfocusing on driving customer retention advocacy and expansion through digital channels marketing automation and data-driven insights.
Job Title: Marketing Manager
Location:Headquarters: Miami FL
Position Type:Full-time
Salary - $90000
Position Summary
We areseekinga data-driven and customer-centric Marketing Manager to join our this role you willbe responsible fordesigning and executing digital marketing strategies that increase customer engagement adoption retention and advocacy. Acting as the bridge betweensolutionsand our customers you willutilizeautomation content and analytics to deliver a personalized seamless experience that drives long-term customer value.
Key Responsibilities
- Customer Lifecycle & Digital Strategy:Develop and implement digital marketing strategies tailored to each stage of the customer lifecycle (retention advocacy).
- Digital Campaign Management:Plan execute andoptimizemulti-channel digital campaigns including email marketingpaid/organic media webinars and personalized web content.
- Marketing Automation & CRM:UtilizeCRM (e.g. Salesforce/Webflow/Hubspot) and marketing automation platforms (e.g. Marketo) to create automated nurture sequences and personalized communications.
- Customer Advocacy & Content:Develop customer-focused contentalongside product marketing leads(case studies newsletters webinars) thathighlightsuser success anddrivesadoption.
- Data Analysis & Personalization:Leverage AI-driven personalization and analytics tools to track engagement measure ROI andoptimizecustomer journeys.
- Cross-Functional Collaboration:Partner with Customer Success Product and Sales teams to create targeted campaigns that reduce churn and support expansion.
Required Qualifications
- Experience:35 years of experience in digital marketing with a focus on customer marketing lifecycle marketing or retention marketing preferably in B2B SaaS or technology.
- Platform Expertise:Hands-on experience with CRM tools (Salesforce) andknowledge or experience withmarketing automation platforms (MarketoWebflowHubspot).
- Analytical Skills:Strong analytical abilities with experience measuring engagement metrics (CTR Open Rates ROI) and using Google Analytics.
- Communication:Exceptional verbal and written communication skills with the ability to translate complextechnologyconcepts into engaging content.
- Education:Bachelors degree in Marketing Business ora relatedfield.
Desired Skills & Attributes
- Tech-Savvy:Passion for emerging technologies and AI with a willingness to experiment with newMarTechtools.
- Customer Empathy:Ability to think like the user andanticipatetheir needs.
- Project Management:Highly organized capable of managing multiple projects simultaneously.
- Agile Mindset:Flexible and adaptive to change in a fast-paced environment.
Key Performance Indicators (KPIs)
- Customer Retention Rate / Churn Rate Reduction
- Customer Engagement Rate
- Marketing Influenced Expansion Revenue (Upsell/Cross-sell)
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race religion age ancestry gender sex sexual orientation national origin citizenship status physical or mental disability veteran status marital status or any other characteristic protected by applicable law.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Kaseya's IT Complete is an integrated and cost-effective platform to manage everything in IT and security.
