Sales Development Representative

San Francisco, CA - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Department:

Sales

Job Summary

Focal makes outdoor electric heaters for restaurant groups and hospitality operators so outdoor spaces stay welcoming comfortable and open for business year-round. We have a product that works early customers across the Bay Area and a clear path to scaling into larger accounts and new geographies. Now were building the team to make that happen.

This is an SDR role with real ownership. Youll research and qualify target accounts run first-touch outreach and hand off warm well-prepped leads to the sales team. Outreach is personalized and account-specific youll have real context on every conversation you start.

What Youll Work On

Account Research & List Building

Identify and prioritize restaurant groups hotel operators and hospitality venues that match our customer profile starting in the Bay Area expanding across California and beyond as we scale
Look beyond direct accounts too general contractors designers and project managers who work across multiple restaurants and hospitality venues can be some of the most valuable relationships to build.
Find the right decision-makers at each account VP Operations Facilities Director GM or Owner and build out verified contact information

Outbound Outreach

Run personalized first-touch outreach through the right channel for each account this isnt a spray-and-pray role every account gets a tailored approach
If youre Bay Area-based we encourage in-person outreach where it makes sense a well-timed walk-in to a restaurant is often more effective than a cold email
Book intro meetings and qualify prospects against our criteria before handing off to sales

Market Intelligence

Monitor signals for new restaurant construction and build activity permit filings architect announcements group expansion news
Flag early-stage opportunities where Focal can get into conversations before a space is built out
Keep a current picture of whos opening what where and when across our target geographies

Pipeline & CRM

Log all activity and account status in CRM; keep records clean and attribution accurate
Prepare account briefs and context so every handoff to sales is warm and well-informed
Contribute to a consistent view of pipeline health and whats coming down the line

Who You Are

Were looking for someone who is

Comfortable initiating you dont wait to be introduced you find the right person and reach out
Meticulous about research outreach is only as good as the intel behind it
A clear concise writer personalized messages that get responses
Organized and self-directed; you manage a full outreach cadence without being chased
Genuinely curious about the restaurant and hospitality scene in the Bay Area and beyond
Comfortable building process in a scrappy environment this is an early role at an early company

Background

13 years in an SDR BDR outbound sales or similar role or strong evidence you can do the job
CRM experience helpful (Attio or similar)
Familiarity with LinkedIn Sales Navigator enrichment tools (Apollo ZoomInfo Clearbit) or construction tracking tools is a plus

Why Focal

A market built on real experiences.

Restaurant groups and hospitality operators are in the business of bringing people together. Youll get to work with operators who care about creating great experiences at any scale.

Youre in early.

Every meeting you book is a direct contribution to revenue. This isnt a number in a funnel report youll see your work turn into real customers.

Small team direct feedback.

Youll work closely with the leadership team. No layers no bureaucracy. Good work is visible immediately.

Compensation & Details

Commitment

Contract and open to full-time as fit evolves

Compensation

Flat fee structure (not hourly) variable comp tied to qualified pipeline and meetings booked

Location

Remote Bay Area preferred. Our office is in San Francisco.

Start Date

Immediate looking to move quickly

Benefits

Benefits available for full-time employees possible future state

How to Apply

Send a short note and your resume to Tell us briefly why youre excited about this role what kind of research or outbound work youve done before and name one Bay Area restaurant group or hotel you think would be a strong Focal account and why. We move fast first conversations happen within a week of applying.

Required Experience: