Product Marketing Director, AI Solutions

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .

THE ROLE

Zeta is seeking aProduct MarketingDirectorAISolutionsto lead go-to-market strategy positioning and commercialization for next-generationAI-driven marketing and mediaproducts and solutions while supporting the development ofnew buyer-specific solutionsacross Zetas platform.This role sits at the intersection of AI innovation media activation identity-drivenmarketingand enterprise solution packaging.

This is a high-impact strategic leadership role responsible for:

• Identifyingnew market opportunities
• Defining differentiated AI-powered solutionsacross paid owned and identity-driven channels
• Driving commercializationwith product operations GTM & Marketing teams
• Launching innovations that accelerate customer growth and Zeta revenue

At Zeta our world class Product Marketersidentifystrategic opportunities based on market and competitive intelligence and capitalize on them by defining and bringing competitive products and solutions to market. We develop product strategy product positioning go-to-market (GTM) programs thought leadership contentdemosand sales enablement materials. We understand our customers needs analyst input the competitive landscape our core offering strengths and play a critical visible role in driving Zetas roadmap and leading Zetas go-to-market strategy. We measure our success through our ability to develop creative and innovative marketing strategies and our ability to own and deliver compelling new market solutions.

This is a highly visible role for a strategic hands-on product marketer who thrives in fast-moving innovation-driven this role you will defineZetasgo to markets into new markets crafting stories and strategies that resonate with buyers and acceleratemeasurablebusiness growth.

RESPONSIBILITIES

• Partner withgo-to-market teamsto lead GTMstrategy product positioningand commercializationfor ZetasAI drivenproducts and solutions includingexecuting coordinated launchescampaignsand customeractivation programs.
• Serve as the voice of the customer and market (Understand customerssegmentsand their unmet needs)and translate that into market requirementsto informproduct roadmapssupport prototyping andtestingand ensure solutions align with real-world demand.
• Define andmaintainaccuratecustomer personas and target segments plusidentifyour strongest differentiators across our product suite for each of those segments.
• Identifyemergingmarket opportunities customerneedsand competitive dynamicsto inform product strategy and support development of new buyer-specific and verticalized solutions
• Collaborate with theGTMteamsto create a transparent and internally socialized roadmap driving market intelligence and feedback into theproduct development and go to marketprocess.
• Quarterback world-class launchesby creating powerful launch moments that promoteour innovation drivemarket awareness andacceleratecustomer adoption.
• Create compellingfull-funnelcontent andassetstowin new clientsand support field execution
• Build strong relationships withthe industryanalysts to generate awareness and buy-in ofnew Zeta innovations and solutions.
• Collaborate with Product Managementto ship amazing products and solutions that change the way marketers think and work.
• Work closely withproductgo to marketandcross-functional marketing teamsto drive the business and product marketing measure and report againstperformance adoption and revenue contribution to demonstrate measurable impact.
• Present strategy insights andresultto senior stakeholders analysts and customers building alignment and market credibility.

REQUIREMENTS

• 7years product marketingexperience withinAIAdTechMarTechmedia agencyor data-driven marketing.
• Proventrack recordof creating industry and/or solution-specificpositioningmessagingandtechnicalmarketingcontent. Ability to adapt messaging to marketing and technical audiences.
• Strongexperiencein AI and specifically its application in the enterprise.
• Autonomy you can lay out a plan and execute it with rigor.
• Passion for technology with GTM andenablementknow-how.
• Hands-on ability to create a range of marketing assets including demos presentationsenablementassetsand GTM materials with strongcross-functional collaboration and storytelling skills.
• Dynamic confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals.
• Creativethinkerthat can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
• Proventrack recordof successfullybriningnew products of capabilities to market driving adoption and customer value.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical dental and vision coverage
• Employee Equity
• Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $165000 - $195000 depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.

Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!

Experience:

Director