Paid Media Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Responsibilities
Paid Media Campaign Strategy & Planning:
- Create and present media plans including budget recommendations targeting and creative strategies.
- Where possible work closely with other digital and ATL channels to identify channel integration opportunities.
Paid Media Campaign Execution & Management:
- Set up manage and optimize paid media campaigns across Meta (Facebook & Instagram) LinkedIn TikTok DV360 and Teads Ad Manager.
- Implement A/B testing strategies to optimize ad creatives targeting and bidding strategies.
- Monitor campaign performance daily adjusting bids budgets and targeting to achieve KPIs.
- Ensure the campaigns are set up according to Taxonomy and Brand Safety standards.
- Oversee creation of analytics and/or tracking tags for campaign assessment
- Oversee the creation of additional campaign elements and/or restructure accounts as required.
Analytics & Reporting:
- Track measure and analyze paid media performance using platform analytics tools.
- Prepare detailed performance reports with actionable insights and recommendations for implementation.
- Provide weekly and ad-hoc reports to internal clients/internal stakeholders.
Collaboration & Communication:
- Communicate campaign and social media performance insights and recommendations to clients/internal stakeholders in a clear concise manner.
- Stay up to date with the latest trends tools and best practices in paid media.
Optimization & Growth:
- Identify opportunities to expand or enhance both paid media campaigns and social media strategies for better performance and efficiency.
- Proactively suggest new ideas and testing methodologies to drive continuous improvement.
Client responsibility:
- Be the secondary point of contact for clients within the team.
- Attend fortnightly catchups with internal client teams in iProspect/TAG/Carat to ensure awareness of all upcoming campaigns and report on campaign performance.
Partner relationship management:
- Develop and foster an effective working relationship with our media partners.
- Attend regular catchups with our priority partners to ensure we continue to deliver the best-in-class campaigns and identify potential alpha/beta trials.
- Assist with sharing client campaign briefs and seeking input from partners for responses to briefs where time allows.
Required Experience:
IC
Key Skills
About Company
Best IT Services and Digital Marketing Outsourcing Company- Wildnet Technologies is an award-winning IT Services and Digital Marketing Outsourcing Company delivering transformational growth to its clients.
