Trade Marketing Analyst
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
IMUSA USA is the # 1 Ethnic cookware brand in the US. Our mission is to bring our customers great value while keeping in mind authenticity and tradition. With deep roots in Latin America the company provides solutions to that traditional Hispanic Consumer who values heritage and searches for those traditional vessels used from generation to generation. We are a diverse team that is fully committed to our goals and is convinced of the positive impact of all the accomplishments we have achieved through innovation and teamwork in an equitable work environment.
Background & Purpose of the Job:
As part of the marketing team the Trade Marketing Analyst role will be essential in providing creative analytical and ongoing support to both the marketing and sales departments. This position will foster strong collaboration with sales marketing and sourcing teams to align trade marketing brick-and-mortar strategies with overall business goals ensuring a cohesive approach. Additionally the Trade Marketing Analyst will offer key support in areas such as sales presentations and proposals sales and market analysis reporting retailer and competitive analysis trade shows and the overall marketing department.
Who You Are & What Youll Do :
Support in brick-and-mortar planogram builds/creations and sales proposals.
Create maintain and manage sales sheets database and ensure its accuracy.
Showroom and sample management for marketing sales and global sourcing departments product sample requests as needed by accounts sales reps trade shows and other corporate events.
Assist in optimizing Salsify and online catalogs as needed by accounts.
Analyze sales data to assess the performance of trade marketing strategies and product placements making data-driven recommendations for improvement.
Support marketing and sales team in the creation of marketing market research (NPD) reports.
Internal reporting for business reviews and sales department (New product arrivals Market visit insights sales analysis POS etc.)
Conduct comprehensive market research to identify trends opportunities and challenges in the cookware industry providing actionable insights to support strategic decision-making.
Coordinate with vendors the creation and distribution of effective marketing materials ensuring brand consistency and accurate distribution between teams and events.
What Youll Need to Succeed :
Field of Study/Profession: Bachelors in marketing International Business or Business Management.
Proficiency with MS Office (PowerPoint & Excel primarily).
Strong math analytical problem-solving and organizational skills with proficiency in data analysis tools
Ability to work collaboratively in a cross-functional environment.
Excellent verbal and communication skills.
Excellent project management skills: ability to manage multiple projects with overlapping deadlines while meeting all objectives and deliverables on time in a fast-paced environment.
Strong attention to detail.
Flexible adaptable & creative.
Bilingual preferred English/Spanish.
Experience in trade marketing (brick-and-mortar) with large national retailing organizations department stores distributors & clubs preferably in the Housewares sector.
Self-driven individual capable of meeting deliverables with minor supervision.
Willingness/ability to travel 10% of the time.
You will receive a competitive salary that recognizes your expertise and contribution to the addition we offer a comprehensive benefits package that includes:
Medical dental and vision insurance
401(k) retirement plan with company match
Paid time off and holidays
Continuing education opportunities
Employee discounts on company products/services
Wellness incentives
Casual dress code
Positive work culture that values work-life balance
In addition to a competitive salary and benefits package we offer a fun and collaborative work environment where your ideas will be heard and your contributions will be valued. Dont miss this opportunity to join a dynamic team and take your career to the next level. Apply now!
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- If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process please contact
- Groupe SEB invites any applicant and/or employee to review the Companys written Affirmative Action Plan. This plan is available for inspection upon request by contacting
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
100 employees
Our global strategy is in line with our historical mission: to facilitate and embellish the daily lives of consumers and contribute to better living, everywhere in the world.We meet this challenge year after year by creating new products and services that help make home life more fulf ... View more
