Director, Paid Marketing Data Products
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Job Location:
Bethesda, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Summary
We are looking for a Director Data Operations Paid Marketing to join the Data Analytics & AI (D&A) organization and lead our data products for paid marketing across a diverse range of paid media channels including digital advertising search sponsored content pay-per-click campaigns paid social and more.
The role is responsible for devising implementing and assessing strategies related to data product operationssuch as data collection curation and analytics/AI enablementin the paid marketing space to support lead generation brand awareness and revenue growth.
This position involves close collaboration with business leaders campaign managers data engineers and analysts and external agencies to support:
- Data platform enhancement
- Marketing performance insights
- Media planning & strategy
- Proactive data-driven business decisions
The role includes direct interaction with leadership teams across the D&A organization and the Marketing discipline.
Candidate Profile
Education and Experience Required
- Option 1:
- 4-year degree from an accredited university in Data Analytics Computer Science Engineering Information Systems or a similar quantitative discipline
- Eight or more years of progressive experience in data management analytics data warehousing or marketing technology
OR
- Option 2:
- Six or more years of experience in data management analytics or data warehousing
- Masters degree
Required Experience & Skills
- Design and engineering of complex data flows and systems in an omnichannel environment
- Defining and managing transformational strategies for digital marketing and paid media data (search display video affiliates open web publishers and walled gardens such as Facebook and Google)
- Knowledge of advertising technology (ad tech) real-time data processing clean rooms database technologies and distributed data stores (SQL NoSQL)
- Ability to deliver results in complex and ambiguous environments
Core Work Activities
Primary Leadership Activities
- Provide leadership consulting and information expertise to achieve Data Products goals in a cross-functional product pod
- Partner with business and technology disciplines to develop and deploy paid marketing data and AI enablement infrastructure
- Contribute to data strategy data management and enhanced data products for Marketing
- Oversee media data strategy and prioritize implementation tactics aligned to long-term business goals
- Identify KPIs and data requirements to optimize media mix strategies and ROI
- Manage vendors and technical staff supporting AWS Snowflake Python and related tools
- Reduce manual processes and data quality issues related to data capture
- Build Data Product Analytics and Reporting roadmaps
- Partner with leadership to secure funding for critical Data Products and IT programs
Managing Responsibilities with Stakeholders
- Build and maintain effective internal and external stakeholder relationships
- Foster a collaborative and goal-oriented team environment
- Communicate initiative wins risks and opportunities
- Solicit feedback and develop action plans to address gaps
- Support direct reports in building business partnerships
Managing Profitability
- Analyze service issues and trends
- Develop and execute operational strategies aligned with brand business objectives
- Review and audit expenses
Managing Revenue Goals
- Monitor performance against budget
- Review financial statements and operational reports
- Coach teams on managing controllable expenses
Managing and Conducting Human Resources Activities
- Interview and hire employees
- Promote fair and equitable treatment of associates
- Facilitate regular team communication (e.g. staff meetings)
- Model service behaviors and foster engagement
- Set goals manage performance and conduct reviews
- Solicit employee feedback and address concerns
- Enforce policies and disciplinary procedures
- Champion change and support talent development
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
