Shopper Marketing Manager

Creating and leading shopper activation & trade marketing strategy for Mondelez brands at our key customers across channelswith focus onDiscounters& Convenience channel

Developingtotalcustomervalue proposition based on shopper insights & customer insights & business needs

Initiate customers tailored made activations & perfectly deploy national marketing campaign across channelsincluding all relevant digital and instoretouchpointswith RetailMediareach maximization

Translate the annual and rolling marketing brand plan into clear actionable in-storeactivationpriorities ensuring effective andtimelyimplementation across all channels.

Coordinate end-to-end execution of shopper marketing activations working closely with cross-functional teams to ensure flawless in-store delivery.

Ownership of budget planning & management and setting priorities based on activities evaluations ensuringappropriate levelof service and data validity provided to finance team

On-going overview ofcompetitorsin store activities in the segment

Evaluation of in-store activations effectiveness providing insights and recommendations for improvement including touchpoint effectiveness

Close cooperation with Sales and Marketing including Senior stakeholders and external marketing agenciesin order todevelop and implement best in class activation

Responsibility to lead inspire & develop team people

Strong cross-functional experience in area of marketing / shopper marketing/trade marketing with minimum 4-5 years of experience in similar position

Proventrack recordof implementing shopper activation agenda with the understanding of shopper customers promotion & activation principles in FMCG industry

Good understanding of retail environments and shopper behavior in FMCG industry

Ability to analyze data and translate insights into actionable strategies

Creative thinker with the ability to develop innovative in-store solutions

Ability to effectively develop and execute projects ensuring key stakeholders are wellinformedand outcomes are effectively evaluated and key learnings are applied to future projects.

Ability to create persuasive businessrecommendationand present them in simple manner to Leadership team

Experienceworking with marketing agencies including digital scope.

Team management experience

University degree (preferred majors: marketing management economics)

Fluency in Business English is a key competence for this role

Good practical knowledge of MS Excel & MS Power Point