Branch Segmentation Marketing Strategy, Vice President
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Job Location:
Columbus, NE - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
We are seeking to expand our team with a talented and experienced marketing strategist who will lead our customer experiences targeted to specific branch segments across our 5k branch network.
Job Summary:
As part of our high-profile branch transformation initiative the Vice President of Branch Segmentation Marketing Strategy is essential to increasing the relevancy and efficacy of our marketing content and experiences. This role will identify customer and branch segment insights to help us develop new and innovative strategies while continuously evolving and optimizing existing branch order to successfully deliver best-in-class experiences this role will partner with agencies as well as with internal partners in Real Estate Brand Insights enterprise-wide lines of business and Branch/Field Leadership.
Key responsibilities include:
- Develop deep understanding of key branch segments through existing and new research and identify key insights to deliver on segment priorities
- Create new strategies to deliver high-impact marketing for branch customers by segment
- Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget
- Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns
- Create and lead execution of learning agenda to measure success identify new opportunities and ultimately develop thought leadership and best practices
- Develop and deliver high impact presentations with a high level of executive presence
- Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing
- Identify opportunities to leverage AI to enhance our research planning execution and performance optimization
Required Qualifications Capabilities & Skills:
- 4-year degree in Marketing Retail or Business Management
- 6 years of experience in a Marketing Strategy role with strong emphasis on leveraging customer insights to drive innovation
- Hospitality mindset when working with partners and when delivering for customers; prioritize building meaningful relationships
- Able and willing to drive both highly strategic workstreams and tactical project plans
- Develop strong partnerships; lead through collaboration; recognized as a team player
- Proven ability to take initiative influence others and achieve results
- Experienced in program management and excels at managing multiple initiatives simultaneously
- Strong analytical problem solving and planning skills with ability to simplify the complex
- Understands and applies proactive risk mitigation manages through issues and escalates appropriately
- Faces facts acts on issues quickly removing roadblocks eliminating unnecessary bureaucracy and learning from mistakes
- Excellent written and verbal presentation skills especially for C-suite audiences
- Highly proficient in Microsoft Excel and PowerPoint
Preferred Qualifications Capabilities & Skills:
- Highly curious and never settles for good enough
- Some experience in either Financial Services or Retail
- Proven track record of delivering end-to-end customer experience to ensure excellence throughout
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
