Test and Learn Specialist (Marketing Analytics)
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
As a Test & Learn Specialist you will play a key role in driving data driven decisions across the H&M Global Marketing function in the intersection of media customer and loyalty strategies. You will work closely with the Test & Learn Lead to shape the global Test & Learn roadmap ensuring the organisation understands the value generated by both strategic and tactical decisions. This role blends technical excellence with clear concise communication. Driving decisions across media customer and loyalty strategies. You will work closely with the Test & Learn Lead and fellow Test & Learn Specialists to shape the global Test & Learn roadmap.
WHAT YOULL DO
In this role you will:
- Lead and execute experimentation processes end-to-end from planning and design to analysis and communication of results. Guide stakeholders on statistical best practice contribute to the Test & Learn agenda and enhance our measurement system with experimentation driven insights.
- Conduct robust experiments and analyses to evaluate strategic and tactical decisions using SQL Python Google BigQuery PowerBI and other tools to analyse data run statistical tests and assess business impact.
- Visualise and present insights effectively delivering clear and accessible experiment results to both technical and nontechnical stakeholders inside and outside H&M.
- Participate in and contribute to the wider analytics community within H&M Global Marketing function helping to expand shared knowledge tools and capabilities.
WHO YOULL BE WORKIN WITH
You will be part of the Measurement & Analytics team in the Global Marketing Function working closely with the Test & Learn Lead and fellow Test & Learn Specialists collaborating with teams across Media Customer Loyalty and the wider Marketing organisation.
WHO YOU ARE
We are looking for people with
- A strong analytical foundation with a bachelors degree in statistics engineering economics or a related field plus experience with controlled experimentation hypothesis testing quasi experiments or similar methods.
- Technical fluency including proficiency in SQL and experience working with large datasets alongside knowledge of Python/R or another programming language. Experience with marketing or customer data is a plus.
- Experience applying data to real business decisions ideally 2 years in analytics experimentation data science marketing or similar fields.
- Clear and confident communication skills with the ability to translate complex analytical concepts for nontechnical audiences and guide stakeholders through data driven insights.
And people who are
- Curious structured and comfortable working with ambiguity
- Effective collaborators within cross functional teamsfunctional teams
- Strong problem solvers with an analytical mindset
- Fluent in English both written and spoken
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOULL LOVE WORKING HERE
At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands both in stores and online (H&M COS Weekday Monki H&M HOME & Other Stories and ARKET).
- H&M Incentive Program HIP.
JOIN US
Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you not to attach a cover letter to your application.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
H&M, as a fashion brand, offers the latest styles and inspirationsfrom trendy pieces and unique collaborations with designers to wardrobe essentials at affordable prices. Our business concept is to deliver fashion and quality at the best price, sustainably. To learn more about H&M, ... View more
