CRM Automation Specialist H&M Global Marketing

Are you ready to shape customer relevance at scale by leveraging data insights and automation to deliver highly personalised experiences at the moments that matter most 

As a CRM Automation Specialist you will play a key role in designing running and continuously optimising our portfolio of automated and triggered CRM journeys.  

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion retention loyalty and longterm customer value. You will work handson with journeys while thinking strategically about customer behaviour lifecycle progression and commercial impact. 

Triggered communication is a key growth area for us and in this role you will directly contribute to increasing its share of overall CRM value by strengthening alwayson journeys and improving their effectiveness over time. 

In this role you will: 

• Build operate and continuously optimise automated datatriggered CRM journeys across email push and other owned channels.
• Own the endtoend lifecycle of CRM journeys: setup testing launch iteration and ongoing optimisation.
• Translate performance insights test results and customer behaviour data into clear optimisation actions that improve engagement retention and revenue.
• Support the evolution of our lifecycle and automation strategy ensuring journeys drive longterm customer value not just shortterm results.
• Collaborate closely with local markets to adapt and localise global CRM journeys improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant timely and valueadding CRM experiences.
• Ensure highquality execution while safeguarding relevance customer value and brand consistency across markets.
• Actively explore new automation segmentation and personalisation opportunities to raise the impact of our alwayson CRM portfolio.
   

WHO YOULL WORK WITH 

You will be part of our Global CRM team working closely with CRM Strategist Data Scientists Creative teams Marketing Technology and platform partners while reporting to the CRM Manager. 

Together you will ensure that our alwayson journeys and CRM communications work together to deliver impactful customercentred experiences that support both engagement and commercial growth across our owned channels. 

WHO YOU ARE 

We are looking for someone who combines strong handson CRM execution skills with a curiosity for optimisation data and customer behaviour - and who enjoys owning journeys end to end. 

You are comfortable working close to the details while also understanding how automated CRM contributes to retention loyalty and longterm customer value. 

We believe you have: 

• A Bachelors degree in Business Marketing Economics Communication or a related field.
• 2-5 years of experience within CRM execution lifecycle marketing or marketing automation. 
• Handson experience building and running automated CRM journeys in platforms such as Braze Salesforce Klaviyo MoEngage or similar.
• Strong ability to analyse journey performance and customer data and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations insights and learnings within a large crossfunctional organisation.
• An analytical mindset and eagerness to test learn and continuously improve customer journeys and automation setups. 

And you are someone who is: 

• Highly detailoriented structured and reliable in execution.
• Comfortable collaborating across disciplines regions and markets.
• A clear and confident communicator with strong written and spoken English skills.
• Curious proactive and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

Additional Information :

WHO WE ARE  

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.  

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.  
 

WHY YOULL LOVE WORKING HERE  

At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. Youll be part of a collaborative environment where your ideas matter and where you can grow your expertise within CRM datadriven marketing and global communication.
 

JOIN US  

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture our strong values and opportunities for growth. But most of allitsour people who make us who we are.  

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations we only accept applications through our career page.  

We are committed to a recruitment process that is fairequitable and based on competency. We therefore kindly ask you to not attach a cover letterinyour application. 

Remote Work :

No

Employment Type :

Full-time