Small and Medium Business Initiative Lead , North America Partner Marketing

Amazon Web Services (AWS) is seeking an exceptional Small and Medium Business (SMB) Initiative Lead to join our North America Partner Marketing team. This is a unique opportunity to shape the future of SMB growth at AWS by building and executing innovative marketing strategies that leverage our extensive partner ecosystem to drive customer acquisition and business impact.

AWS is seeking a Small and Medium Business Initiative Lead to serve as the central connector strategic driver and voice of SMB marketing across North America. This is a high-visibility cross-functional leadership role embedded within the NAMER Partner Marketing organization reporting directly to the Head of North America Partner Marketing.
The North America Partner Marketing team is at the forefront of AWSs growth strategy working at the intersection of partner priorities and customer acquisition. As the SMB Initiative Lead you will be responsible for developing and executing comprehensive marketing strategies for priority go-to-market (GTM) initiatives targeting the small and medium business segment a market that is largely partner-led and represents significant growth opportunity for AWS.
The SMB Lead is the person who makes this strategy work in practice. This role sits at the intersection of multiple teams programs and motions sales partner sales partner marketing field marketing digital events distribution and AWS-led demand generation and is responsible for ensuring they operate as a coherent aligned system rather than a collection of independent efforts. The role requires someone who is equally comfortable in a strategic planning session with senior leadership and a working session with program managers translating between vision and execution with clarity and credibility.
In this role you will drive strategic marketing initiatives that combine indirect sales motions through partners with direct customer engagement through Account-Based Marketing (ABM) lite approaches. Youll build strategic relationships with key channel partners create compelling marketing campaigns and establish measurement frameworks to track performance and optimize ROI. This position requires a strategic thinker who can operate both at the 30000-foot level and in the tactical details of campaign execution.
You will collaborate closely with North American Sales Partner Sales Development and Marketing teams as well as Field Marketing stakeholders to ensure seamless execution of integrated marketing programs. Your work will directly impact AWSs ability to reach and convert small business customers through both partner channels and direct touchpoints.
This is not a role for someone who wants to own a single channel or program. It is a role for a marketing leader who thrives on complexity operates with influence rather than authority and finds energy in connecting dots across a large fast-moving organization. The ideal candidate brings deep experience in partner or channel marketing a strong command of pipeline metrics and marketing analytics the executive presence to represent SMB marketing at the highest levels of the organization and the curiosity and capability to apply emerging AI tools to accelerate their work.


Key job responsibilities
Key Job Responsibilities What Youll Do
Initiative Leadership & Cross-Functional Coordination
Serve as the single point of coordination for SMB marketing across NAMER connecting partner marketing field marketing digital events and AWS-led demand generation into a coherent aligned system
Align AWS-Originated (AO) and Partner-Originated (PO) pipeline strategies into a unified SMB go-to-market narrative
Facilitate regular working sessions with stakeholders across Partner Sales Partner Development Field Marketing and Global SMB Partner Marketing to ensure program coherence and shared accountability
Represent the NAMER SMB marketing organization in cross-functional forums leadership reviews and AGI planning cycles

Stakeholder Reporting & Executive Communication
Build and maintain a regular SMB marketing reporting cadence for senior leadership covering pipeline contribution program performance and progress against AGI goals
Synthesize inputs across programs and teams into clear business reviews and executive briefings
Proactively identify gaps risks and opportunities across the SMB marketing portfolio and communicate recommendations to leadership

Budget Stewardship & Investment Planning
Develop and manage the SMB marketing budget across partner-funded (MDF/SCA) and AWS-funded programs
Ensure MDF and SCA investments are deployed effectively across strategic partners and scalable programs aligned with AWS Growth Initiative priorities
Identify opportunities to extend SMB marketing reach through incremental budget requests with clear business case and expected ROI

Demand Generation & Customer Engagement
Orchestrate multi-channel campaigns spanning digital events email and partner channels to drive pipeline across AO and PO motions
Integrate ABM lite strategies targeting high-value small business prospects with personalized marketing experiences identifying and prioritizing target accounts across the three GTM initiatives
Collaborate with AWS digital and events teams (re:Invent AWS Summits) to amplify SMB-specific messaging and capture demand

Partner Marketing Excellence
Build and maintain strategic relationships with key channel partners to amplify marketing reach and effectiveness
Develop co-marketing campaigns joint value propositions partner enablement playbooks and marketing toolkits to ensure consistent messaging across the partner ecosystem
Establish and track partner performance metrics and regular review processes to optimize partnership ROI

Performance Management & Analytics
Establish measurement frameworks to track campaign performance partner engagement and customer acquisition metrics
Conduct regular analysis of marketing effectiveness delivering actionable insights and recommendations for optimization
Present performance updates to leadership highlighting successes challenges and strategic recommendations



- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Bachelors degree in marketing advertising business or equivalent
- 5 years of developing and managing marketing or channel programs experience
- Experience managing analyzing and communicating results to senior leadership
- 10 years of progressive B2B marketing experience with demonstrated ability to operate in complex matrixed organizations
- Demonstrated experience using generative AI tools (e.g. AI writing assistants AI-powered analytics or workflow automation) to improve marketing productivity and output quality

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Understanding of small business market dynamics and decision-making processes

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 130000.00 - 185000.00 USD annually
USA TX Austin - 118200.00 - 160000.00 USD annually
USA VA Arlington - 118200.00 - 160000.00 USD annually
USA WA Seattle - 118200.00 - 160000.00 USD annually