Influencer Marketing Manager

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic Austria Greece Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime largescale transformation journey by creating a National Lottery that delivers more money to good causes.

Well talk a bit more about us further down the page but for now lets talk about the role and who were looking for

Allwyns inhouse agency: Studio 59

Studio 59 is Allwyns new inhouse agency. A fast integrated hub built to elevate how we tell The National Lotterys story. Bringing creative productionplanningand media together across a single integrated teamwereengineered for paceefficiencyand standout quality.

Our mission is simple: create bold socialfirst audienceled work that strengthens player engagement and gives The National Lottery a single authentic brand voice. With abestofbothmodel that blends strengthened internal talent withtoptierexternal partners we deliver dynamic personalised content at scale.

A bit about the role...

Reporting to theSenior Media Partnerships & Social LeadastheInfluencer Marketing Manageryou will take ownership of delivering influencer/creator partnership campaigns that align withTheNational Lotterys mission and wider marketing goals.

Youllwork across internal teams (media content communications marketing legal / compliance) toidentify manage and evaluate influencer relationships and content. You will also keep ahead of influencer trends regulatory compliance and emerging platforms.

Candidates must be able to travel between and work from our London and Watford offices three days per week as part of our hybrid working model.

What youll be doing

• Execute our influencer strategy:identifyopportunities for influencer and creator partnerships that support The National Lottery brand anditsgames ensuringwerealways working towards the businessobjectives.
• Alongside our agency partner source engage negotiate with and manage influencers/creators (including micro macro ambassadors) across platforms (Instagram TikTok etc.).
• Manage the day-to-day relationship with our Influencer Marketing Agency.
• Collaborate withCreative Comms andBrand teams to ensure influencer-led content is aligned with campaign creative messaging brand values and regulatory/compliance requirements.
• Oversee end-to-end campaign management: briefing contracting production oversight content approval scheduling distribution.
• Monitor budgets cost-effectiveness manage contracts payments and ensure value is delivered.
• Track measure and report on campaign performance (reach engagement conversion sentiment ROI) using insights to optimise future campaigns.
• Maintain and grow a network of influencers/creators; build long-term relationships.
• Keep up to date with trends platform changes content formats influencer / creator culture and legal/regulatory best practice (Advertising Standards CMA ASA etc.).
• Ensure all influencer content meets legal and regulatory standards (transparency disclosures).
• Aid with media partnerships integration: ensuring influencers work cohesively with broader media/advertising spend and media partners.
• Support with monitoring and managing content use rights licensing / copyright issues.

What experience were looking for

• Experienced operator within influencer/creatormarketing(in-house agency orplatform).
• Experienced working with big brands within Retail FMCG Telco Gambling or Entertainment sectors.
• Solid understanding of influencer landscape in the UK: platforms creator types trends.
• Strong project management skills: able to handle multiple campaigns deadlines and stakeholders.
• Excellentstakeholdermanagementskills.
• Knowledge of regulatory environment for advertising/influencer content in the UK (ASA Advertising Codes etc.).
• Analytical mindset: comfortable setting KPIs tracking performance interpreting metrics using insights to inform decisions.
• Strong written and verbal.
• Creative thinking: ability to generate fresh ideas content formats campaign concepts.
• Organised detail-oriented able to manage budgets and contracts properly.
• Familiarity with influencer tools / platforms (e.g. influencer discovery outreach performance tracking tools) desirable.
• Motivated self-starter comfortable working in an evolving environment.
• Passion for storytelling and understanding of how media/influencer content can amplify community impact.
• Strong ethics / integrity particularly around transparency / compliance.
• A team player who collaborates well across departments.

About us:

Weve developed ground-breaking technologies built player protection frameworks and have a proven track record of making lotteries better.

Innovation - We pride ourselves on it! Were constantly looking for new ways to excite our customers bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.

Giving back Did you know that playing the lottery generates around 30m a week for charities and good causes in the UK Our aim is to have doubled this number by the end of the first 10 year licence

Sustainability Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this

Inclusion and accessibility We are making all parts of The National Lottery inclusive whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process please contact a member of the talent team at and well be happy to help.

**Being the custodians of the National Lottery license is a big responsibility so all of our roles are subject to extensive background checks**

An inclusive reward offering with wellbeing at the centre

At Allwyn weve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.

Heres a list of some of the fantastic benefits we offer

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• 500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging

We want to create one of the UKs most inclusive organisations where people can bring the best of themselves to do their best work every day for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination harassment or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs the job requirements and the individual qualifications. Allwyn encourages applications from individuals regardless of age disability (visible or hidden) sex gender reassignment sexual orientation pregnancy and maternity race religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means weve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

Required Experience:

Manager