General Manager LenoirMorganton, NC Foothills Radio

Position Summary

Foothills Radio Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Morganton/Lenoir and Catawba Valley market. The General Manager will oversee all aspects of station operations including sales leadership programming strategy community engagement and financial performance. This role requires a strong leader who can drive revenue growth support local programming build relationships with advertisers and maintain the stations strong connection to the community.

Key Responsibilities:

Leadership & Operations

Provide strategic leadership for all station operations including sales programming promotions and engineering.

Manage and mentor department managers and staff to ensure strong team performance.

Ensure compliance with FCC regulations company policies and industry standards.

Oversee daily operations and coordinate across departments to achieve company goals.

Sales & Revenue Growth

Lead and support the sales team in developing local advertising partnerships.

Establish revenue goals and ensure consistent progress toward achieving them.

Identify new business opportunities and develop creative advertising solutions for local clients.

Work directly with key accounts and community partners.

Community Engagement

Serve as a visible representative of the stations within the Lenoir and Caldwell County community.

Develop partnerships with local organizations businesses and events.

Promote the stations role as a trusted local voice and community resource.

Complete outreach activities for EEO.

Financial & Administrative Oversight

Manage station budgets and financial performance.

Review financial reports and adjust strategy as needed to meet revenue targets.

Oversee staffing decisions hiring training and performance management.

Qualifications

3 years of leadership experience in radio media or advertising sales.

Proven ability to lead a sales team and drive revenue growth.

Strong understanding of radio programming promotions and digital media opportunities.

Excellent communication and relationship-building skills.

Knowledge of FCC rules and broadcast compliance preferred.

Preferred Experience

Prior experience as a Market Manager General Manager or Sales Manager in radio or media.

Experience working in small or mid-market broadcasting.

Familiarity with local advertising and community-based media.

Interested applicants please send resume to Katelyn Bullard Director of Recruitment at:emailprotected

Curtis Media Group is an Equal Opportunity Employer.