About IMG Academy
Named one of the Best and Brightest Companies to Work For in the Nation in 2024 IMG Academy is the worlds leading sports education brand providing aholistic education model that empowers student-athletes to win their future preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through aninnovative suite of on-campus and online experiences:
- Boarding school and camps via a state-of-the-art campus in Bradenton Fla.
- Online coachingvia the IMG Academy brand with a focus on personal development through the lens of sport and performance
- Online college recruiting via the NCSA brandproviding content tools coaching and access to a network of 40000 college coaches
Position Summary
Were looking for a bold creative and sports-obsessed Social Media Specialist who can capture the intensity discipline emotion and triumph that define elite student-athletes. This isnt just a content role its an opportunity to help shape the digital voice of the worlds leading sports education brand and bring the campus to a global audience.
From game-winning moments and behind-the-scenes access to transformative training sessions and life on campus you will be on the front lines of storytelling turning real-time performance into compelling digital experiences that inspire student-athletes families and more worldwide. The ideal candidate thrives in fast-paced environments thinks like a creator and a strategist understands sports and marketing culture deeply and knows how to transform high-performance moments into scroll-stopping content. If you understand the power of brand storytelling and want your work seen by millions this role is for you.
Position Responsibilities:
Content Creation & Production
- Capture and produce high-quality photo and video UGC-style content (practice sessions competitions academics campus life interviews behind-the-scenes).
- Edit and deliver short-form video content optimized for Instagram TikTok YouTube Shorts and other emerging platforms.
- Develop creative concepts aligned with brand campaigns and seasonal priorities.
- Create graphics captions and motion assets that reflect brand voice and visual standards.
Social Media Strategy & Execution
- Execute content calendars across core social platforms.
- Identify and leverage trending topics sounds and sports moments in real time.
- Collaborate with coaches athletes and internal departments to source compelling stories.
- Monitor analytics and performance metrics to optimize engagement and growth.
Brand & Community Engagement
- Support partnerships and sponsored content deliverables.
- Highlight athlete achievements commitments and milestones.
- Engage with the IMG Academy online community in a timely and authentic manner.
- Maintain consistent brand voice across all channels.
- Collaborate cross-functionally with sports admissions academics and campus teams to ensure accurate content and alignment with seasonal priorities and business goals.
Knowledge Skills and Abilities:
- Minimum 4 years of experience in social media content creation preferably in sports athletics or performance training environments.
- Strong photography and videography skills.
- Deep understanding of current social media trends and platform best practices.
- Proficiency in Adobe Lightroom Photoshop Premiere Pro and CapCut to edit resize and crop images and video for use in social media.
- Knowledge of social media management platforms like Sprout Social Influencer Opendorse etc.
- Ability to work flexible hours including occasional evenings and weekends for games and events.
Preferred Skills:
- Experience working with athletes sports organizations or youth sports brands.
- On-camera comfort and storytelling ability.
- Drone certification (FAA Part 107) is a plus.
Physical Demands and Work Environment:
- The role will occasionally require extended and weekend hours during peak seasons
- The role may require lifting moving pushing or pulling equipment or boxes in excess of 40lbs
- Should be able to handle outdoor temperatures for a reasonable period of time
- Must be able to move around campus which includes gym turf fields etc.
- Ability to work flexible hours to include nights weekends and holidays is required
Background Requirements:
- Requires a background check upon offer
- Requires a drug test upon offer
Benefits:As a full-time member of our team you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time and seasonal/temporary roles.
- Comprehensive Medical Dental and Vision
- Flexible Spending Account and Health Savings Account options
- 401k with an Employer Match
- Short Term and Long Term Disability
- Group and Supplemental Life & AD&D
- Gym Discount Program
- Pet Insurance
- Wellbeing Program
- and more!
Dont meet every single requirement We are dedicated to building a diverse inclusive authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Get to know us better:
IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.