Social Commerce Specialist

Costa Mesa, CA - USA

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

Social Commerce Specialist

Remote with travel to Costa Mesa CA

About the Role

The Social Commerce Specialist owns the selling chevron end-to-end - from setting up the commerce infrastructure on social platforms to ensuring VF Corps products are findable and recommendable by AI shopping assistants.

What You Will Do

Set up and operate TikTok Shop and Instagram Shopping storefronts for the pilot products - product listings pricing inventory sync checkout configuration and fulfilment integration

Brief and manage the influencer go-to-market strategy in coordination with the clients AI-native marketing lead - content formats posting cadence affiliate or commission structures and performance tracking

Implement AI Engine Optimisation (AEO) fixes for the pilot brands digital presence - structured data (JSON-LD) product schema bot access configuration - so that ChatGPT Perplexity and Claude can discover and recommend the products

Monitor real-time sell-through data across social commerce channels and feed signals back to the ML Engineer for demand forecasting model updates

Identify and resolve friction points in the discovery-to-purchase journey - the goal is a collapsed funnel where a consumer goes from influencer post to completed purchase in a single session

Document the social commerce setup and operating playbook so it is repeatable for the next category and the next brand

What You Need

Demonstrated experience driving measurable revenue through TikTok Shop Instagram Shopping or equivalent social commerce channels - you must be able to cite specific GMV sell-through rates or conversion metrics from a real campaign or brand

Hands-on experience setting up and operating social commerce storefronts - product catalogue management pricing rules inventory integration and fulfilment coordination

Working knowledge of influencer commerce mechanics - affiliate structures commission models content briefing for commerce-first posts and performance measurement

Familiarity with AI Engine Optimisation - structured data JSON-LD product schema and bot crawl configuration

Ability to read and act on real-time sell-through data - the pilots success metric is 90% full-price sell-through on 5000 units; you will be watching that number daily

Comfort operating in a lean team without a media budget safety net - the go-to-market is influencer-led and organic-first

What You Do Not Need

Experience in traditional retail merchandising or wholesale channel management - the pilot is explicitly designed to bypass the wholesale calendar

Social media management experience without a commerce component - sell-through is the only metric that matters here

Fashion industry background - understanding what appeals to a back-to-school audience matters more than knowing how the apparel industry has traditionally gone to market

Nice to Have

Experience with GPT-based product discovery optimisation - structuring product content to surface in ChatGPT Shopping Perplexity and Claude recommendations

Familiarity with the TikTok Shop affiliate programme and creator marketplace

Experience launching a brand or product with zero paid media

Understanding of back-to-school retail dynamics and the youth consumer (14 21 year old) purchase journey on social platforms

Location & Commitment

Remote-first. Available and responsive during the pilot launch window - sell-through monitoring and influencer coordination will require real-time responsiveness during peak periods. Travel to Costa Mesa CA for key tiger team milestones. Full-time commitment for the duration of the pilot.

Social Commerce Specialist Remote with travel to Costa Mesa CA About the Role The Social Commerce Specialist owns the selling chevron end-to-end - from setting up the commerce infrastructure on social platforms to ensuring VF Corps products are findable and recommendable by AI shopping assi...