Assistant Director of Game Day Creative
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Job Location:
Chapel Hill, NC - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Position Summary
The Assistant Director of Game Day Creative serves as a strategic leader within the Gameday Productions unit of Athletics and is responsible for the independent planning development and oversight of in-venue entertainment and game presentation strategies for assigned varsity sports. This position exercises discretion and independent judgment in developing creative operational and revenue-generating strategies that directly impact ticket sales sponsorship fulfillment brand positioning and the overall fan experience. This role is responsible for establishing and implementing creative direction production standards and presentation strategies that align with departmental objectives and institutional priorities. The position independently evaluates programming needs determines content strategy and makes decisions regarding creative concepts sponsorship integration messaging and production execution. The Assistant Director consults with senior athletics leadership marketing sponsorship sales communications and sport program administrators to develop revenue-enhancing initiatives and ensure alignment with contractual sponsorship obligations. The position has decision-making authority over the design development and execution of video board productions LED programming and multimedia storytelling efforts that influence multimillion-dollar sponsorship revenue and ticket sales. This position also provides leadership and direction to full-time part-time student and freelance production staff during planning and execution of events. The Assistant Director establishes production workflows assigns responsibilities evaluates performance and ensures operational compliance with broadcast sponsorship and institutional standards. Through independent analysis strategic planning and creative leadership this position plays a significant role in advancing the Athletics Departments brand revenue objectives and public visibility.
Required Qualifications Competencies And Experience
Video and Audio Knowledge: Must have intimate knowledge of professional video production. This includes knowledge of operating digital video cameras planning lighting framing audio acquisition editing encoding and other elements. The position will require knowledge of mixing and editing video and audio for broadcast output. Requires a professional level knowledge of non-linear editing programs such as Adobe Premiere. Knowledge of other graphics programs such as Adobe Photoshop Adobe AfterEffects and other applicable Adobe Creative Suite platforms are required. Creativity: Creativity is crucial for the building of all projects. Products need to be motivating invigorating and aspirational for viewers. Broadcast Graphics and Live event production Knowledge: Requires an understanding of operation of Ross Xpression graphics systems and a moderate level of programming and scripting for those systems. Understanding of roles equipment and techniques needed to execute a multicamera live production. Working knowledge of production switchers professional-level replay systems data integration and other components needed to execute gameday productions. Supervisory Skills: The ability to supervise part time and student assistants. The ability to create elements that are original and special is essential. Position requires the ability to work many long hours especially during the academic year.
Preferred Qualifications Competencies And Experience
A minimum of 4 years experience in athletics video production with at least 3 years experience working directly in video board production. All degrees must be received from appropriately accredited institutions. Expert in programming of Ross Xpression graphics systems including Tessera scripting and integration of Datalinq sources. A creative powerhouse who loves to inform and entertain. Strong sports knowledge rules regulations timing and customs.
The Assistant Director of Game Day Creative serves as a strategic leader within the Gameday Productions unit of Athletics and is responsible for the independent planning development and oversight of in-venue entertainment and game presentation strategies for assigned varsity sports. This position exercises discretion and independent judgment in developing creative operational and revenue-generating strategies that directly impact ticket sales sponsorship fulfillment brand positioning and the overall fan experience. This role is responsible for establishing and implementing creative direction production standards and presentation strategies that align with departmental objectives and institutional priorities. The position independently evaluates programming needs determines content strategy and makes decisions regarding creative concepts sponsorship integration messaging and production execution. The Assistant Director consults with senior athletics leadership marketing sponsorship sales communications and sport program administrators to develop revenue-enhancing initiatives and ensure alignment with contractual sponsorship obligations. The position has decision-making authority over the design development and execution of video board productions LED programming and multimedia storytelling efforts that influence multimillion-dollar sponsorship revenue and ticket sales. This position also provides leadership and direction to full-time part-time student and freelance production staff during planning and execution of events. The Assistant Director establishes production workflows assigns responsibilities evaluates performance and ensures operational compliance with broadcast sponsorship and institutional standards. Through independent analysis strategic planning and creative leadership this position plays a significant role in advancing the Athletics Departments brand revenue objectives and public visibility.
Required Qualifications Competencies And Experience
Video and Audio Knowledge: Must have intimate knowledge of professional video production. This includes knowledge of operating digital video cameras planning lighting framing audio acquisition editing encoding and other elements. The position will require knowledge of mixing and editing video and audio for broadcast output. Requires a professional level knowledge of non-linear editing programs such as Adobe Premiere. Knowledge of other graphics programs such as Adobe Photoshop Adobe AfterEffects and other applicable Adobe Creative Suite platforms are required. Creativity: Creativity is crucial for the building of all projects. Products need to be motivating invigorating and aspirational for viewers. Broadcast Graphics and Live event production Knowledge: Requires an understanding of operation of Ross Xpression graphics systems and a moderate level of programming and scripting for those systems. Understanding of roles equipment and techniques needed to execute a multicamera live production. Working knowledge of production switchers professional-level replay systems data integration and other components needed to execute gameday productions. Supervisory Skills: The ability to supervise part time and student assistants. The ability to create elements that are original and special is essential. Position requires the ability to work many long hours especially during the academic year.
Preferred Qualifications Competencies And Experience
A minimum of 4 years experience in athletics video production with at least 3 years experience working directly in video board production. All degrees must be received from appropriately accredited institutions. Expert in programming of Ross Xpression graphics systems including Tessera scripting and integration of Datalinq sources. A creative powerhouse who loves to inform and entertain. Strong sports knowledge rules regulations timing and customs.
Required Experience:
Staff IC
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best ... View more
