Brand Manager Tobacco Romania (TheySheHe)

YOUR MISSION

As the Strategic Brand Manager for Tobacco in Romania you will own the commercial growth and strategic direction of one of Glovos most profitable and complex categories. You will act as the primary link between global tobacco brands and the Glovo platform driving high-impact Joint Business Plans (JBPs) and maximizing brand investment through innovative media and advertising strategies. Your mission is to balance aggressive commercial upselling with operational excellence ensuring a seamless user experience while navigating the highly regulated tobacco landscape in Romania.

THE JOURNEY

Commercial Strategy & Brand Partnerships

• Annual JBP Negotiation: Lead the negotiation and execution of annual Joint Business Plans (JBPs) with major tobacco partners (e.g. BAT) to secure long-term growth and commitment.

• Media & Ads Management: Develop and implement tailored media plans to maximize brand engagement and advertising spend within the app.

• Upselling & Monetization: Drive significant revenue growth by proactively upselling Glovos visibility assets and commercial levers to tobacco brands.

• Demand Steering: Steer customer demand toward the most profitable and high-performing channels ensuring a balance between profit maximization and superior UX.

Operational Excellence & Compliance

• Regulatory Alignment: Work in lockstep with the legal and compliance teams to ensure all activities strictly adhere to evolving tobacco laws and regulations in Romania.

• Cross-Functional Collaboration: Partner closely with Retail Account Managers to optimize POS performance at the store level and with the Tobacco Operation Specialist to troubleshoot issues like fake store fail rates and order fulfillment channels.

• Performance Monitoring: Utilize data-driven insights to monitor category performance identifying and resolving bottlenecks in the end-to-end tobacco order flow.

Qualifications :

WHAT YOU WILL BRING TO THE RIDE

• Stakeholder & Relationship Management: Proven ability to build trust-based long-term relationships with partners. You act as a reliable point of contact who ensures the operational machine runs smoothly and partner issues are resolved with speed. You will work closely with the QC Director HQ team Operations and Retail Teams.

• Commercial Skills:  You will be architecting a year-long strategic roadmap  and you must be a hunter in upselling identifying untapped budgets and pitching high-impact media plans that maximize Advertising Spend while maintaining a healthy Return on Ad Spend (ROAS) for our partners. 

• Analytical Rigor: Proficiency in data-driven decision-making. You can run detailed analyses to identify patterns and root causes of performance deviations and communicate clear evidence-backed rationale to stakeholders.

• Problem Solving: An issue-driven mindset with the ability to act quickly and decisively. You prioritize the largest immediate risks to the business and execute commercial playbooks to restore performance.

Experience & Skills:

• Experience: 3 years in Account Management Brand Management or Business Development ideally within FMCG or highly regulated sectors (health betting tobacco...)

• Tobacco Expertise: Strong understanding of the tobacco industry and its regulatory environment is highly preferred.

• Upselling Ability: Demonstrated success in closing high-value commercial deals and driving advertising revenue.

• Language: Fluency in Romanian and English is mandatory.

Individuals representing diverse profiles encompassing various genders ethnicities and backgrounds are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you dont meet our musts dont let it stop you we are all about finding the best talent out there! Skills can be learned and embracing diversity is invaluable.

We believe driven talent deserves:

• Top-notch private health insurance to keep you at your peak.
• Monthly meal tickets and monthly Prime promo code!
• Extra time off the freedom to work from home two days a week and the opportunity to work from anywhere for up to three weeks a year!
• Online therapy and wellbeing benefits to ensure your mental well-being.
• Enhanced parental leave.

Here at Glovo we thrive on diversity we believe it enhances our teams products and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders racial/diverse backgrounds abilities ages sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g. she/her/hers he/him/his they/them/theirs etc).

So ready to take the wheel and make this the ride of your life 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

Additional Information :

Here at Glovo we thrive on diversity we believe it enhances our teams products and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds all genders racial/diverse backgrounds abilities ages sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g. she/her/hers he/him/his they/them/theirs etc).

So ready to take the wheel and make this the ride of your life

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

Remote Work :

No

Employment Type :

Full-time