Brand & Ecommerce Manager Women's Wellness (Consumer Health)
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Job Location:
Princeton, NJ - USA
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Were looking for a passionate strategic and digitally fluent Brand Manager for Womens Wellness - someone who believes womens health deserves bold ideas empathetic solutions and culturally relevant storytelling and who brings deep experience building and scaling consumer brands through DTC and Amazon ecommerce channels.
In this role youll lead the brand and commercial strategy for a portfolio of womens wellness productsdriving growth across DTC storefronts Amazon and retail marketplaces with a blend of creativity analytical rigor and entrepreneurial energy. Youll shape brand narratives optimize crosschannel performance accelerate digital acquisition and partner closely with innovation and commercial teams.
This is an opportunity to build brands that matterwithin a fastmoving consumer health team that values curiosity courage and continuous learning.
Responsibilities:
Brand Strategy & Growth
- Own the longterm brand vision and build a clear roadmap for sustainable omnichannel growth in the womens wellness category
- Analyze market trends category dynamics competitive activity and consumer insights to identify opportunities and unmet needs
- Translate insights into actionable brand product and channel strategies that expand penetration and strengthen equity
Performance & Financial Ownership
- Lead full P&L ownership tracking KPIs and building strategies that optimize revenue margin ROAS and market share
- Identify performance gaps across DTC funnels Amazon metrics (e.g. conversion search share) and paid media performance
- Deploy rapidtest initiatives to improve profitability in competitive OTC wellness and ecommerce environments
DTC & Amazon Growth Leadership
- Own strategy and execution for DTC ecommerce including site optimization funnels landing pages and CRM/email/SMS
- Lead Amazon channel strategy: PDP optimization content reviews keyword strategy retail media and promotions
- Manage digital campaigns across paid social SEM affiliate SEO programmatic lifecycle channels and marketplaces
- Use analytics to monitor KPIs and optimize CAC LTV retention and fullfunnel performance
Brand Building & Creative Development
- Craft compelling brand stories and product messaging rooted in empathy and cultural relevance
- Ensure consistent brand identity across DTC Amazon packaging social retail and campaigns
- Guide creation of digitalfirst content that drives engagement conversion and loyalty
CrossFunctional Collaboration
- Partner with agencies creative teams ecommerce supply chain and innovation to deliver bestinclass execution
- Collaborate with legal/regulatory to ensure claims accuracy and compliance
Qualifications :
What Youll Bring:
- Bachelors degree in Marketing Communications Business or related field; MBA preferred
- 5 years of brand management or growth marketing experience with consumer brands
- Required: Handson experience managing DTC ecommerce and Amazon sales/marketing
- Track record growing brands across digital channels (paid SEO/SEM affiliate CRM CRO)
- Strong analytical and financial skills with P&L experience
- Ability to balance strategic thinking with handson execution
- Exceptional collaboration and project management skills
- Experience in consumer health beauty wellness ecommerce or agency environments is a plus
Additional Information :
Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship now or in the future.
Laboratories offers a competitive total rewards package including base salary determined on the basis of role experience skill set and location. Additionally employees are eligible for an annual discretionary bonus and benefits including comprehensive health care coverage retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.
Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
Equal Opportunity Employer
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against based on disability.
For more details please visit our career website at
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Dr. Reddys Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Cant Wa ... View more
