Brand Manager, DTC & Hospitality

• Partner with ecommerce wine club and hospitality teams to develop annual DTC brand plans translating goals into channel strategies priorities and campaigns that drive sales and growth
• Collaborate with Hospitality to concept on-property events and experiences leading development of supporting marketing messaging and creative assets
• Lead planning and execution of the annual content calendar across email social web and wine club; direct photoshoots and create content as needed
• Oversee brand content across digital and on-property channels (social email web paid media SEO blog) ensuring consistent storytelling and brand voice
• Manage content calendars production timelines and internal/external creative partners to deliver high-quality campaigns
• Review and provide input on DTC agency briefs (email social search direct mail blog) to ensure consistency across all consumer touchpoints
• Partner with social teams to define platform strategy and develop creative including video; support hands-on content creation as needed
• Manage influencer and creator programs including sourcing briefing content development and amplification
• Partner with DTC and product teams on new product launches supporting rollout strategy and developing marketing briefs
• Manage third-party review platforms (Yelp Google TripAdvisor) including content paid media and optimization
• Lead creation of on-site collateral across tasting room properties ensuring materials are on-brand and enhance the guest experience
• Partner with DTC operations on packaging and merchandise development ensuring brand consistency

Qualifications :

The ideal candidate is a strategic consumer-obsessed marketer with a strong foundation in DTC brand management or digital marketingideally within wine or beverage alcohol. You excel at translating brand strategy into channel-specific plans and thrive in highly collaborative cross-functional environments. Youre both creative and analytical equally comfortable developing content guiding agency partners reviewing creative and using data to optimize campaigns.

Highly organized and self-driven you manage multiple projects with urgency and precision bringing strong communication skills attention to detail and a problem-solving mindset. You understand the dynamics of ecommerce wine clubs hospitality marketing and social media and you ensure brand consistency across every consumer touchpointfrom digital content to on-property merchandise and packaging.

What Youll Bring

• 5 years of experience in DTC brand management or consumer marketing; wine or beverage alcohol experience preferred
  • 3 years of experience working with direct-to-consumer channel preferred
• Strategic thinking ability to lead annual planning to implementation and ongoing optimization
• Excellent communication skills and cross-functional project management
• Solid understanding of digital advertising social media marketing and consumer promotions
• Strong analytical skills/attention to detail required
• Self-starter with great organizational skills ability to multi-task and work in a fast-paced environment without much direction or supervision
• Exceptional sense of urgency with strong aptitude for learning and problem-solving
• Demonstrated ability to lead creative strategy and content development across digital experiential and on-property touchpoints
• Demonstrated ability to manage and develop team members including remote or distributed teams preferred
• Advanced Excel and MS PowerPoint skills required
• BA in marketing or related field required

This role shapes how consumers experience our brands across ecommerce wine club and hospitality channels driving growth through integrated marketing compelling content and cross-functional partnership.

Growth Path

This role offers opportunities to grow across ecommerce wine club social and hospitality marketing. By leading cross-functional initiatives and shaping channel strategy you will build the skills needed for broader leadership. With strong performance this role can progress to Sr. Manager DTC & Hospitality Marketing.

Your Team

This role will manage a team of (2) Associate Manager DTC & Hospitality Marketing

Working Conditions

Hybrid schedule (3 days in office 2 days WFH) with travel wineries as needed (up to 25%) and to in-market events and sales meetings (up to 10%)

Pay Range: $130000 - $140000 and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

Additional Information :

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals overcome challenges and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace. 
• Building a Healthy Society: To date our co-Founders Lynda and Stewart Resnick through their foundations and The Wonderful Company have invested more than $2.5 billion in education health and wellness community development and sustainability initiatives across Californias Central Valley Fiji and the 2025 Wonderful ranked as #1 in PEOPLEs 100 Companies That Care list and was named one of Fortune magazines 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts visit .
• Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate company-provided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Located in Paso Robles JUSTIN Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties including the iconic ISOSCELES blend of Cabernet Sauvignon Cabernet Franc and Merlot. The Vineyard estate located at 11680 Chimney Rock Road features a Tasting Room luxury five-star accommodations at the JUST Inn and a Restaurantmaking it one of the only wineries on the Central Coast to offer all three options.  In September 2018 a new second location the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar lounge and a full dining room thats situated prominently on the square along Downtown City Park in the heart of Paso addition to its stellar hospitality JUSTIN consistently receives top honors around the world establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States or directly from the Winery via JUSTINs Tasting Room online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN visit .

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.

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Remote Work :

No

Employment Type :

Full-time