Go to Market Manager (GTM)

Houston, MS - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

EPLAN USA is expanding and looking for a highly organized GTM Manager to bridge global strategy with U.S. market execution. The role sits at the intersection of Sales Marketing Professional Services and Global GTM teams ensuring aligned messaging coordinated launches and a consistent customer experience across all stages of the funnelfrom awareness to expansion.

Key Responsibilities
Strategy & Execution

Translate global GTM strategy into actionable U.S. plans.
Shape and optimize the U.S. customer journey.
Align campaigns and launches with U.S. commercial priorities.

CrossFunctional Alignment

Serve as the primary U.S. liaison to global GTM.
Coordinate messaging timelines and deliverables across all customerfacing teams.
Maintain strong communication between U.S. operations and HQ.

Campaign Localization & Enablement

Adapt global content for U.S. industries and buyers.
Lead GTM enablement across the Americas.
Ensure all localized assets are relevant and consistent.

Market Insights & Feedback Loop

Gather structured feedback from Sales and Services.
Provide insights on content gaps campaign performance and market needs.
Help refine audience targeting and messaging.

Launches & Events

Support product launches digital events and U.S. GTM initiatives.
Align topics and messaging with global themes.

Planning & Performance Tracking

Support GTM budget planning.
Track KPIs ROI and pipeline impact.
Recommend improvements for targeting and spend effectiveness.

Targeting & Paid Media Support

Define precise buyer segments with Field Marketing.
Ensure paid media aligns with highROI customer groups.

What Were Looking For
MustHave

Bachelors degree in marketing communications or business preferred.
5 years experience in GTM execution project management or campaign coordination.
Strong ability to operationalize strategy.
Excellent communication and stakeholder management.
Data-driven decision making.
Ability to influence without authority in a matrixed org.

NicetoHave

Experience in industrial automation or engineering software.
Familiarity with B2B multichannel campaigns or product launches.
ECAD/CAD market experience (EPLAN knowledge is a plus).

Why the Role Matters
Youll play a key role in aligning U.S. execution with global strategy improving customer experience strengthening GTM performance and supporting the growth of EPLANs U.S. business.

#LI-HS1
#EplanIND

If you require reasonable accommodation for any part of the application or hiring process due to a disability you may contact the companys Human Resources Department at .

This option is reserved for individuals who require accommodation due to a disability.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO including Disability/Vets.

Required Experience:

Manager

EPLAN USA is expanding and looking for a highly organized GTM Manager to bridge global strategy with U.S. market execution. The role sits at the intersection of Sales Marketing Professional Services and Global GTM teams ensuring aligned messaging coordinated launches and a consistent customer experi...

Translate global GTM strategy into actionable U.S. plans.
Shape and optimize the U.S. customer journey.
Align campaigns and launches with U.S. commercial priorities.

CrossFunctional Alignment

Serve as the primary U.S. liaison to global GTM.
Coordinate messaging timelines and deliverables across all customerfacing teams.
Maintain strong communication between U.S. operations and HQ.

Campaign Localization & Enablement

Adapt global content for U.S. industries and buyers.
Lead GTM enablement across the Americas.
Ensure all localized assets are relevant and consistent.

Market Insights & Feedback Loop

Gather structured feedback from Sales and Services.
Provide insights on content gaps campaign performance and market needs.
Help refine audience targeting and messaging.

Launches & Events

Support product launches digital events and U.S. GTM initiatives.
Align topics and messaging with global themes.

Planning & Performance Tracking

Support GTM budget planning.
Track KPIs ROI and pipeline impact.
Recommend improvements for targeting and spend effectiveness.

Targeting & Paid Media Support

Define precise buyer segments with Field Marketing.
Ensure paid media aligns with highROI customer groups.

What Were Looking For
MustHave

Bachelors degree in marketing communications or business preferred.
5 years experience in GTM execution project management or campaign coordination.
Strong ability to operationalize strategy.
Excellent communication and stakeholder management.
Data-driven decision making.
Ability to influence without authority in a matrixed org.

NicetoHave

Experience in industrial automation or engineering software.
Familiarity with B2B multichannel campaigns or product launches.
ECAD/CAD market experience (EPLAN knowledge is a plus).

If you require reasonable accommodation for any part of the application or hiring process due to a disability you may contact the companys Human Resources Department at .

This option is reserved for individuals who require accommodation due to a disability.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO including Disability/Vets.

Required Experience:

Manager

Key Skills

IT Hardware & Networking
Cruise
Import & Export
Light Vehicle Driving
ACCA
ITI

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About Company

Rittal

Thank you for your interest in Rittal North America. Rittal designs and manufactures the world’s leading industrial and IT enclosures, racks and accessories, including high efficiency, high density power management and climate control systems for industrial, data center, outdoor and h ... View more

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