Digital Marketing Manager (Account-Based Marketing)

THE BUSINESS

Honeywell International Inc. (NYSE: HON)is a global technology and manufacturing company that invents and commercializes solutions to address some of the worlds most critical challenges. With a diverse portfolio spanning multiple industries Honeywell is committed to introducing state-of-the-art technology solutions that improve efficiency productivity sustainability and safety in high-growth businesses. Our broad range of products and services includes aerospace systems building technologies performance materials safety and productivity solutions and more. We leverage our expertise in software hardware and engineering to develop innovative solutions that enhance the quality of life for people around the globe.

With a strong commitment to inclusion and diversity Honeywell fosters a culture of innovation collaboration and continuous improvement. We prioritize integrity ethics and workplace respect in everything we do. Our behaviors such as innovating and creating value for customers embracing transformation and driving accountability shape our performance culture and drive our success. As a global company Honeywell operates in more than 70 countries and serves customers in over 150 countries. We have a strong presence in key industrial end markets and are dedicated to delivering exceptional customer experiences and driving sustainable growth.

Honeywell Aerospace Technologies (AT)is a leading provider of innovative aerospace products and services. Our products and solutions are found on virtually every commercial defense and space aircraft in the world. We are committed to delivering cutting-edge technologies that enhance the safety efficiency and performance of the aerospace industry. Our aerospace business unit encompasses a wide range of products and services including aircraft engines cockpit and cabin electronics wireless connectivity systems mechanical components and more. We are at the forefront of advancements in aviation technology constantly pushing the boundaries to create healthier air travel more fuel-efficient aircraft and safer skies.

With our high-speed Wi-Fi offerings we enable seamless connectivity for passengers and crew enhancing the in-flight experience and enabling real-time data transmission. Our solutions also contribute to more direct and on-time flight arrivals improving overall travel addition to our core products we provide value-adding services such as maintenance repair and overhaul (MRO) to ensure the continued reliability and performance of aerospace systems. Our facilities and expertise support the Federal government and agencies further strengthening our position in the aerospace industry.

At Honeywell Aerospace Technologies we are committed to sustainability and environmental responsibility. We strive to develop technologies that reduce emissions improve fuel efficiency and minimize the environmental impact of aviation. With revenues of $14 billion in 2023 and approximately 21000 employees globally we are a key player in the aerospace industry. Our dedicated team of professionals works tirelessly to introduce state-of-the-art technology solutions that drive efficiency productivity and safety in high-growth businesses.

THE POSITION

As a Digital Marketing Manager (Account-Based Marketing) here at Honeywell you will be responsible for developing and executing account-based marketing strategies that drive engagement and conversion among targeted accounts. Your role will focus on creating personalized marketing campaigns that resonate with key stakeholders within these accounts ultimately enhancing our business growth.

You will report directly to our Senior Digital Marketing Manager and youll work out of our Phoenix AZ location on a Hybrid work schedule.

In this role you will impact our ability to effectively reach and engage high-value accounts driving brand awareness and customer loyalty through tailored marketing initiatives. Your expertise will be crucial in aligning marketing efforts with sales objectives to maximize ROI.

KEY RESPONSIBILITIES

• Develop and implement account-based marketing strategies to target key accounts and drive engagement.
• Advise marketing stakeholders on cross-channel ABM strategies and campaign structures that integrate digital advertising email marketing social media content and other tactics
• Collaborate with marketing and sales teams to ensure alignment on target accounts messaging tactics and campaign objectives
• Leverage intent data to track account engagement relevant to our products and priority campaigns to inform campaign strategy
• Develop and create ABM campaigns to drive brand awareness customer engagement and demand generation
• Orchestrate the account-based strategies for digital marketing campaigns across various channels with an emphasis on programmatic SEM and paid social
• Lead integration efforts across Salesforce Marketo and various marketing channels to ensure accurate and comprehensive marketing attribution and sales alignment
• Monitor and optimize campaigns to identify high-performing creative improve targeting and optimize CTR and CPM
• Own relationships with key agency partners and vendors to ensure consistency and compliance with external ABM activations
• Analyze data and track key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and identify relevant marketing influence on Salesforce leads and opportunities
• Stay up to date with trends and best practices to optimize content and campaigns while maximizing ROI
• Present strategies and results to senior leadership

YOU MUST HAVE

• Minimum 6 years of experience in digital marketing with a focus on account-based marketing strategies.
• Strong understanding of account-based marketing principles and best practices across email paid social display advertising and more.
• Experience with marketing automation tools and analytics platforms.
• Proven ability to create targeted marketing campaigns that drive engagement and conversion.
• Strong analytical mindset with the ability to interpret data and make data-driven choices
• Excellent communication and people-oriented skills with the ability to work effectively with cross-functional teams and stakeholders
• Strong project management skills with the ability to manage multiple projects and priorities simultaneously
• Results-oriented mindset with a focus on achieving measurable outcomes and exceeding targets
• Proven experience in managing digital marketing budgets

WE VALUE

• Bachelors degree in Marketing Business or a related field.
• Strong understanding of account-based marketing principles and best practices.
• Experience with marketing automation tools and analytics platforms.
• Experience with Salesforce Marketo Adobe Analytics Google Ads and/or DemandBase platforms
• Proven ability to create targeted marketing campaigns that drive engagement and conversion.
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Teamwork and collaboration as we believe that the best results are achieved through collective effort
• Innovative and creative thinking as we encourage new ideas and approaches to drive continuous improvement
• Eagerness to learn and adapt to new technologies as we strive to stay at the forefront of industry advancements
• Strong problem-solving skills as we tackle complex demands and find effective solutions
• Excellent communication and people-oriented skills as building relationships and effectively conveying ideas are key to success in this role
• Results-oriented mindset as we are driven by achieving measurable outcomes and exceeding targets
• Passion for digital marketing and staying up-to-date with industry trends as we aim to be at the cutting edge of digital marketing strategies

Due to compliance with U.S. export control laws and regulations candidate must be a U.S. Person which is defined as a U.S. citizen a U.S. permanent resident or have protected status in the U.S. under asylum or refugee status or have the ability to obtain an export authorization.

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