Sr. Media Specialist

Baltimore, MD - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Sr. Media Specialist

About the Role:

A growing and dynamic marketing agency is looking for a Senior Media Specialist to join its media this role you will act as both a strategic media planner and hands-on buyer leading digital media campaigns across multiple channels including OTT display paid search social media digital audio and retailer-sponsored media.

Working closely with senior media leadership you will take ownership of the full media campaign lifecycle-from strategy and planning to execution optimization and performance analysis. This position is ideal for a media professional who enjoys working with data negotiating media opportunities and developing impactful cross-channel campaigns that deliver measurable results for clients.

You will collaborate with creative social PR analytics and account teams to ensure campaigns are integrated strategic and aligned with client objectives.

Essential Functions:

Partner with the Media Supervisor and Media Director to develop strategic goal-focused media campaigns
Plan and execute campaigns across Advanced TV (OTT) display digital audio paid search and social media
Manage campaigns through Google Ads Google Display Network and YouTube
Research negotiate and execute effective media plans with minimal supervision
Collaborate with traditional media creative social PR and account teams to deliver integrated marketing solutions
Monitor campaign performance and recommend optimization strategies to improve results
Build and maintain strong relationships with media vendors and platform partners
Work with the analytics team to update dashboards and provide campaign performance insights
Manage media billing and reconciliation for owned channels
Mentor and train junior media associates on billing processes and campaign workflows
Stay informed on media trends new platforms and emerging opportunities

Key Responsibilities:

Use research tools to gather audience competitive market and channel insights
Develop strategic media plans and presentations aligned with client goals
Research emerging channels measurement approaches and competitive trends
Maintain media documentation including:
- Media flowcharts
- Campaign tracking spreadsheets
- Billing authorizations
- Production timelines
Negotiate media buys and secure added-value opportunities
Manage vendor contracts and maintain documentation of historical campaign performance
Coordinate with internal teams to deliver creative assets and ensure quality assurance for tags and placements
Work with vendors to ensure accurate and complete delivery of media campaigns
Review approve and process monthly media invoices
Monitor budgets and campaign pacing to ensure financial accuracy
Provide campaign performance insights and optimization recommendations
Contribute media expertise to agency thought leadership initiatives such as blogs and industry insights

Why You Should Join:

This opportunity offers the chance to work in a collaborative and fast-moving agency environment where innovation strategy and results matter.

Joining this team means you will:

Work on multi-channel digital media campaigns across leading platforms and emerging media channels
Collaborate with experienced media leaders and cross-functional teams to build impactful marketing strategies
Gain exposure to advanced TV (OTT) digital audio and modern media buying practices
Have the opportunity to shape media strategies and contribute ideas that influence campaign performance
Work in an environment that values data-driven decisions creativity and continuous learning
Build strong industry relationships with media vendors partners and technology platforms
Grow your career while contributing to innovative campaigns and thought leadership initiatives

Qualifications:

Required

5 6 years of experience working with digital media channels (paid social display paid search retailer media)
Bachelors degree in a related field
3 years of experience with Google Ads
3 years of experience in advertising services
Strong understanding of digital media KPIs campaign management and reporting
Experience preparing RFPs and strategic media presentations
Knowledge of media planning tools and research platforms
Ability to manage complex projects in a fast-paced environment
Strong communication presentation and collaboration skills
Entrepreneurial mindset with the ability to manage multiple campaigns simultaneously

Sr. Media Specialist About the Role: A growing and dynamic marketing agency is looking for a Senior Media Specialist to join its media this role you will act as both a strategic media planner and hands-on buyer leading digital media campaigns across multiple channels including OTT display paid ...