Sales Enablement Manager

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

IT IS YOUR TIME!

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

When you join Caterpillar youre joining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dont just talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

If you are looking for personal and professional growth in a company with an inclusive culture which seeks equity respects differences and believes in peoples potential this is the right place. We consider people with disability candidates and those with diversity in gender culture ethnicity religion age generation race nationality and sexual orientation.

Important:

- Dont forget to include a resumé in English in your profile in Workday

- Please check your application status directly in the Workday system as this is our primary method of communication. All updates regarding your application will be reflected there.

About Customer Solutions Growth Regions Division

This team alongside dealers engages closely with customers to create customize and adapt solutions to meet their needs byleveragingthe extensive range of offerings available today across products and services digital and technology rental and used and financing.

The division is regionally focused on Africa the Middle East Eurasia Asia (excluding Japan) and Latin America (LATAM) and organized into three functional areas: Customer Facing Customer Solutions and Business Enablers.

This role is part of the Customer Solutions team focused on designing and delivering solutions in the areas of productservicesand technology.The role will:

• Support Field Teams Dealers & Customer with deep Product and Servicesexpertise.

• FocusProduct Services & Technology development on solving customer problems at the segment and site level.

• Drive proactive Technology Adoption and Product & Services health managementleveragingdata insights from connected field population.
  

What you will do:

The Manager of Sales Enablement is a strategic leader responsible for transforming our sales organization from productfocused selling to true customer problemsolving partners. This role designs delivers and scales a modern enablement ecosystem that equips our sales teams to deeply understand customer challenges engage with industryspecific insight and position our solutions in the context of meaningful business outcomes.
This leader will guide the evolution from traditional featurebased training to a dynamic continuous enablement program driven by scenariobased learning industry playbooks AIpowered coaching and microlearning masterclass series. The ideal candidate is a storyteller strategist and educator with a passion for empowering sales teams to deliver measurable impact for customers.

Skills you should have

Transform the Enablement Strategy

• Lead the shift from product/application training toward outcomefocused customercentric sales enablement.

• Equip reps to diagnose customer challenges such as productivity gaps cost leakage downtime compliance safety and operational inefficiencies.

• Build frameworks that help teams articulate why customers should care and what KPIs or business outcomes are affected.

Develop Industry & PersonaFocused Playbooks

• Create tailored playbooks for key industries including Quarry Civil Construction Agriculture and Mining Contractors.

• Define industry challenges with clear persona segmentation and specific KPIs

• Train reps to position product capabilities through the lens of these challenges.

Lead the Future-State Learning Program

• Build and manage masterclass microlearning series

• Deliver continuous enablement via:

  • Scenariobased microlearning simulations

  • Real customer case studies

  • AIpowered sales coaching

  • Deal intelligence reviews

  • Winloss learning loops

  • Digital tools and content for in-field discussions

Drive Sales Performance & Capability

• Partner with Sales Leadership to identify skill gaps and highvalue learning opportunities.

• Enable reps to deliver scenariodriven demos tied to customer KPIs rather than product walkthroughs.

• Ensure enablement aligns with pipeline quality deal velocity and customer success outcomes.

Program Leadership & Execution

• Own endtoend enablement program management including content creation delivery measurement and optimization.

• Facilitate cross-functional alignment with Product Marketing Customer Success and Field teams.

• Measure and report on enablement effectiveness and its influence on sales performance.

Basic Requirements:

Essential

• Completed bachelors degree - preferable in engineering or business.

• Proven experience in Sales Enablement Sales Leadership Learning & Development or similar role.

• Demonstrated ability to create customercentric enablement experiences.

• Strong understanding of valuebased selling discovery frameworks and outcomebased messaging.

• Exceptional facilitation and communication skills.

• Ability to translate complex information into simple actionable programs.

• Experience in building scalable enablement programs and frameworks.

• Fluent in spoken and written English

• Above-average commitment and willingness to travel (at least 50% of the time)

Preferred

• Experience in heavy equipment construction agriculture mining or industrial sectors.

• Knowledge of operations fleet management or field service workflows.

• Familiarity with AIenabled coaching tools winloss analysis and competency frameworks.

• Program management certifications or instructional design experience

Note: This position requires the candidate to work onsite five days a week.

Some of the offered benefits*:

Medical plan

Dental plan

Medicines reimbursement

Psychological Legal Social and Finance Support Program

Private pension plan

Profit share

Meal assistance

Christmas basket

Transportation

Life and personal insurance

Extended maternity and paternity leave

Employee resources group (Young Professional Women in Networking LAMBDA (LGBTQIA) Latin Group and Active in Sport

*Caterpillar reserves the right to change or modify benefits at any time subject prior notice and in compliance with legal requirements. Benefit elegibility may vary by position and location

The Recruitment & Selection area emphasizes that it does not use personal emails and/or emails from other domains (@gmail @hotmail etc.) to contact candidates. Available vacancies are only advertised through the companys official channels ( and official Caterpillar emails are mandatory followed by the domain @. Also the company does not request any type of payment (bank transfer pix etc.) for the purposes of the selection process. For more information click on the link: Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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