Growth Marketing Manager remote LATAM

Growth Marketing Manager (Full-Time Remote LATAM)

Our client is an established outdoor consumer brand with a strong presence across subscription e-commerce and major retail channels. Founded over a decade ago the company pioneered its category and now reaches millions of customers through national retailers and direct-to-consumer platforms. The business is focused on building a lean profitable and sustainable growth model driven by strong fundamentals and measurable impact.

Position Overview

Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. Primary focus is Meta with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.

Core Responsibilities

• Take full ownership of Meta Ads account: restructure campaigns consolidate to CBO clean audience targeting fix exclusion lists and establish a sustainable account architecture

• Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results

• Monitor and optimize toward blended ROAS targets (current floor: 2.0x target: 2.5x) while scaling spend

• Produce weekly channel performance reports with spend ROAS CPA CTR CVR and creative performance breakdowns. Reports must include analysis not just numbers.

• Manage audience exclusions customer match lists and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.

• Coordinate with creative team and external agencies on asset needs providing performance data to inform what gets produced next

• Flag performance anomalies budget pacing issues tracking discrepancies and attribution problems proactively

• Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance

• Maintain campaign naming taxonomy and organizational standards across all accounts

What Makes You the Right Fit

• You impose order without being asked. When you inherit a messy account you know where to start and you move fastwithout waiting for a roadmap.

• Youre analytical but action-oriented. You dont just surface numbers; you know what they mean and what to do next.

• You close the loop. Performance data informs creative creative informs spend and nothing falls through the cracks because you built the system that catches it.

• Youre proactive not reactive. Anomalies pacing issues and tracking discrepancies get flagged before leadership notices them.

• You communicate clearly and coordinate wellwith creative teams agencies and leadershipwithout needing to be managed.

Requirements

• Minimum 3 years hands-on experience managing Meta Ads at $10K weekly spend

• Demonstrated understanding of CBO structure campaign consolidation and audience segmentation on Meta

• Experience with conversion tracking setup and debugging (Meta Pixel CAPI)

• Understanding of attribution models and the ability to explain why platform reported ROAS differs from blended ROAS

• Experience managing creative testing at scale (3 new assets per week) with a structured kill methodology

• Track record of inheriting underperforming or disorganized accounts and turning them around

• Proficiency in Excel/Google Sheets for performance analysis

• Strong written communication in English for reporting and cross team coordination

Preferred Skills

• Experience managing Google Ads (Search PMax Shopping Display YouTube/Demand Gen)

• Experience managing Bing/Microsoft Ads

• Experience with Google Tag Manager or server side tagging (Addingwell)

• Experience with conversion tracking setup and debugging (Google Tag Enhanced Conversions)

• Experience in D2C subscription or ecommerce

• Experience with Shopify Klaviyo or Recharge integrations

• Experience with Source Medium or similar analytics reporting tools

• Experience with TikTok Ads