Content & Experience Coordinator
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
Hybrid: This position requires being on-site3 days per week.
What you will do (responsibilities):
Develop curate and manage engaging and brandconsistent content for external platforms.
Coordinate and execute the annual event calendar including major brand events mobile activations product launches and autoshow participation.
Collaborate with creative agencies media partners influencers and dealers to deliver highquality brand experiences.
Support GotoMarket strategies by creating materials tools and content for product launches and sales teams.
Manage endomarketing content to strengthen internal engagement and brand culture.
Monitor content performance and customer feedback to optimize communication strategies.
Manage the content calendar across owned channels including website social media CRM and dealer communications
Maintain an organized and accessible repository of all brand assets.
Ensure brand consistency in tone messaging and visual identity across all consumer touchpoints.
Support the design and implementation of integrated customer experiences across the full purchase journey (awareness consideration purchase and loyalty).
Act as a liaison between marketing product communications CRM and dealer marketing teams.
Manage timelines deliverables and approvals for marketing content and experiential initiatives.
Ensure projects are delivered on time within scope and aligned with brand standards.
Coordinate production processes for digital assets events and campaign materials.
Develop and manage social media content calendars aligned with brand campaigns and product launches.
Strong understanding of storytelling and brand voice across social platforms.
Manage and track the full marketing budget ensuring accurate planning execution and reporting.
Your skills and abilities (required qualifications):
Bachelors degree in Marketing Communications Business Administration or related fields.
5 years of experiencein brand management content creation event coordination or marketing roles.
Proven experience executing product launches and brand initiatives.
Strong communication skills with exceptional attention to detail.
Proficiency with digital tools content management platforms and marketing systems.
Strong organizational and projectmanagement skills in fastpaced environments.
Ability to identify coordinate and manage partnerships with influencers and content creators to amplify brand campaigns.
Hands-on experience managing brand accounts across major platforms such asInstagramFacebookTikTokYouTube andLinkedIn.
Strong awareness of emerging social media trends viral formats and cultural moments relevant to automotive audiences.
Experience managing and analyzing marketing budgets (100% ownership).
Advanced English(conversational and capable of delivering presentations).
Ability to work both independently and collaboratively with crossfunctional teams.
What can give you a competitive edge (preferred qualifications):
Previous experience working with media agencies influencers and brandexperience partners.
Experience collaborating with dealer networks or commercial teams.
Background in largescale event execution and multiagency coordination.
Experience in endomarketing initiatives.
Familiarity with consumer product launches over servicefocused industries.
Strong storytelling and visual communication skills.
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
IC
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
