Associate Content Strategist – Kids
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Job Location:
Copenhagen - Denmark
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
Are you passionate about creating captivating digital experiences for children Do you thrive in dynamic creative environments where your ideas can spark joy and imagination The LEGO Group is seeking an Associate Content Strategist to help us craft innovative content strategies that engage and inspire young fans across our platforms. Ifyourea proactive self-starter with a love for childrens media and fandoms we want you to be part of our journey to redefine digital play!
Please note:This positionisbased inCopenhagen Denmark(also open to Billund).Our flexible working model allows employees to work 2 days/week from home & 3 days in-office. Relocation support isnotprovided for this role.
Core Responsibilities
Supports the development and implementation of content strategiesto drive engagement and retention on owned channels ( LEGO Play app). This includes conducting desk research staying updated on trends in experiences and the wider content and childrens media landscape visualizing strategic recommendations and bringing fresh ideas to the team.
Creates commissioning briefs and oversees content productionfor smaller projectsconsolidatingfeedback from partners. Provides editorial feedback and strategic input based on a deep knowledge of current childrens media and content child safety legal and brand guidelines.
Orchestrates collaboration with Marketing External Communications and Fan Creator teamsto improve outreach of our content.
Monitors content performance metrics gathers insights and provides recommendationsforoptimizingowned channel content based on data-driven analysis.
Collaborates with digital product teams ensuring frequent check-ins promoting a one-team culture spotting content test opportunities and keeping the team updated with developments.
Helpsmaintainand implement promotional plans/editorialstrategyfor the owned digital channels.
Play your part in our team succeeding
The LEGO Group offers inspirationalcreativeand social digital experiences for children. We are looking for an Associate Content Strategist with a proactive approach to support the development ofnew contentstrategies and formats that engage andretainyoung fans on our Owned platforms ( LEGO Play app).
In the Content & Editorial team we aim to build lasting connections with current and future LEGO fans by ideating commissioningcreatingand coordinating inspirational audience-firsteditorialisedcontent. Weare responsible forexperiences that provide inspiration to LEGO fans of allagesand these experiences are imperative to the wider Digital Ecosystem that builds deeper consumer engagement and improves consumer lifetime value.
We want to be at the forefront of digitalkidsexperiences in the world and we have a strong portfolio that keeps evolving to ensure this. Our extraordinary LEGO content plays a key role in engaging andretainingkids on ourplatformsand you will work closely with Content Strategists and Senior Content Strategists tomaintainand evolve our high editorial standards.
Do youhavewhat it takes
Experience in digital content and childrens media; whether agency or production studio
Passion for childrens media social content and fandoms
Keeps a keen eye on trends ready to translate these intonew contentideas
Creates effective presentations to communicate strategic recommendations
High levelof initiative a proactive self-starter with a positive attitude bringingnew ideasand energy
Collaborative teammate who functions well in an international team that is constantly evolving
Patient and optimistic creative problem-solver
Verbal and written fluency in English we see other language skills as a benefit and would love to hear about them
Nice to have
Personal or professional experience with fandom fan communities or fan art/UGC
Curiosity about using data and tools tovisualiseinsights
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
IC
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
