Sr. Acquisition Marketing Manager, Amazon Freight Partner (AFP)
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Job Location:
Nashville, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
We are seeking a Sr. Acquisition Marketing Manager with a strong customer focus great instincts and a passion for executing new marketing strategies to build awareness and lead generation programs for Amazon Freight Partner. You will influence and execute the marketing strategies to attract and acquire leads including creating and optimizing paid media organic digital and offline media campaigns experimenting with messaging and creative building and partnering with an agency to execute A/B testing and designing the optimal lead acquisition experience. Youll use customer insights to develop a segmentation and targeting strategy and rigorously test channel and media performance to drive awareness and interest at the top of the funnel. You will leverage your expertise to influence strategic plans work tactically to execute them and build mechanisms to communicate and work across teams.
Key job responsibilities
Define quarterly and annual acquisition goals aligned with business objectives; manage budgets and coordinate with cross-functional teams to align marketing strategies
Develop and execute data-driven paid and unpaid marketing strategies across digital and offline channels to drive partner and driver lead generation and funnel growth
Identify target audiences market opportunities and growth channels to optimize acquisition funnels; test new channels audience segments and acquisition tactics
Own end-to-end campaign management including paid media execution ad copy creation UTM/reftag tagging and creative asset coordination across all channels
Partner with agencies and media partners to plan and execute campaigns; lead weekly monthly and quarterly reviews including ongoing strategy test plans and performance reporting
Optimize weekly lead and funnel performance by channel leveraging data to inform investment decisions; conduct A/B testing of messaging creative and channel strategies to continuously improve performance
Partner with the creative team to develop refresh and optimize landing pages and creative assets (display ads social content video) for partner and driver audiences; write clear creative briefs that translate performance insights into actionable direction
Manage the CMS for customer-facing pages ensuring content is current & on-brand
Develop and execute bench engagement programs to drive re-engagement with prospective partners monitoring performance and optimizing conversion
- 5 years of professional non-internship marketing experience
- 5 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Bachelors degree or equivalent
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- 7 years of developing and managing acquisition marketing or channel programs experience
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at TN Nashville - 106400.00 - 157600.00 USD annually
Required Experience:
Manager
Key Skills
- Business Intelligence
- Digital Marketing
- Direct Marketing
- Google Analytics
- Network Optimization
- SQL
- Google AdWords
- PMP
- SEO
- Affiliate Marketing
- Creative Thinking
- Search Engine Marketing
- Technical Skills
- Client Management
- Statistical Analysis
About Company
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