Business Analytics Lead Acquisition and Retention

Business Analytics Lead Acquisition & Retention Lifecycle

Description

The Business Analytics Lead Acquisition & Retention Lifecycle will report to the Chief Data & Analytics Officer and be responsible for delivering business priorities and through testing and measurement Insights and Advanced Analytics. The role will work in a highly matrixed manner with the business i.e. the leaders of the Marketing Partner and Inside Sales Product and Lifecycle Customer Management teams. This person will serve as the primary interface for delivering the Data & Analytics shared goals with these business units contributing to delivering the budget shared business priorities and strategy. This leader is also expected to act as a key stakeholder and partner supporting Learning Agenda development and the shaping of the Companys data & AI strategies and technology roadmap.

What You Have

Bachelors degree in computer science Economics Information Systems Statistics Operations Research Applied Math or another related field or equivalent work experience

MBA or Masters Applied Data Analytics preferred but not required

7 years of experience using analytics and statistical methods to deliver business value in Marketing and Sales with preferably with some time spent in subscription-based companies agency or consulting

7 years of experience managing the development of learning agendas and measurement protocol

5 years of experience in data science data analytics web analytics and marketing analytics

Expert experience with SQL Python

Experience with managing data scientists through development deployment and operationalization of statistical models in a production environment

Strong influencing and written/oral storytelling capability with proven experience working directly with business leaders

A positive collaborative attitude and hands-on style someone used to work in a fast-paced environment

The ability to evaluate processes and drive continuous improvement

What Youll Do

Working closely with the business leaders and their reports in building data driven strategy insight and recommendations in line with the Companys business priorities

Be D&As point leader working with the business for the creation of learning agendas test and learn setups performance measurement and the development of so-what conclusions

The role will oversee a team of analyst direct reports as well as be the guide to D&As data scientists BI & data engineers and PMO leaders through discovery development prototyping and ultimately scaling of successful initiatives

Integrate data collection data quality and advanced analytics output into application

Apply data mining techniques to uncover actionable business insights

Establish define the data governance created process and policies for your areas

Ensure and improve data integrity data accuracy and data quality

Oversee machine learning model development partnering with the data science team

Partner with Technology teams and D&As data engineering data science and business intelligence teams to build a scalable data infrastructure to support ai readiness

Identify and utilize 3rd party data sources to enhance analytics

Lead executive level presentations and strategy discussions

Perform other duties as assigned