Job Summary: Seeking a Lead Analytics Engineer with strong expertise in clickstream analytics event instrumentation and digital journey tracking. This role focuses on designing scalable tracking solutions across web and app platforms building event schemas and enabling customer behavior insights through CDP and MarTech integrations.
Key Responsibilities:
Lead implementation of clickstream and event tracking across digital platforms
Design event schemas identity resolution and ensure data quality
Enable funnel analysis conversion tracking and customer journey insights
Integrate and activate audiences via CDPs (mParticle Mixpanel)
Troubleshoot tracking SDK API and data issues
Collaborate with product CX and analytics teams
Required Skills:
Strong experience in clickstream analytics & event-based tracking
Hands-on with event instrumentation & digital analytics implementation
Experience with Adobe Analytics & Google Analytics
CDP tools: mParticle Mixpanel
Knowledge of SDKs tagging frameworks identity management
Basic / PHP (Laravel) exposure to React
Familiarity with AWS or GCP
Nice to Have:
Retail or Food industry experience
Paid media integrations (Meta Google TikTok DV360)
Note: Avoid profiles focused mainly on SQL/ETL data engineering or infrastructure-heavy backgrounds.
Must be Visa indepdendent Role: Lead Analytics Engineer Clickstream Location: IL (Hybrid) Job Summary: Seeking a Lead Analytics Engineer with strong expertise in clickstream analytics event instrumentation and digital journey tracking. This role focuses on designing scalable tracking solution...
Job Summary: Seeking a Lead Analytics Engineer with strong expertise in clickstream analytics event instrumentation and digital journey tracking. This role focuses on designing scalable tracking solutions across web and app platforms building event schemas and enabling customer behavior insights through CDP and MarTech integrations.
Key Responsibilities:
Lead implementation of clickstream and event tracking across digital platforms
Design event schemas identity resolution and ensure data quality
Enable funnel analysis conversion tracking and customer journey insights
Integrate and activate audiences via CDPs (mParticle Mixpanel)
Troubleshoot tracking SDK API and data issues
Collaborate with product CX and analytics teams
Required Skills:
Strong experience in clickstream analytics & event-based tracking
Hands-on with event instrumentation & digital analytics implementation
Experience with Adobe Analytics & Google Analytics
CDP tools: mParticle Mixpanel
Knowledge of SDKs tagging frameworks identity management
Basic / PHP (Laravel) exposure to React
Familiarity with AWS or GCP
Nice to Have:
Retail or Food industry experience
Paid media integrations (Meta Google TikTok DV360)
Note: Avoid profiles focused mainly on SQL/ETL data engineering or infrastructure-heavy backgrounds.