Senior Manager, Digital Creative Strategist

The Senior Manager Digital Creative Strategist at Healthy Paws Pet Insurance plays a key role in shaping and executing innovative digital campaigns that drive business growth. This position requires a visionary thinker with expertise in digital platforms content strategy and creative storytelling. The strategist will collaborate closely with cross-functional teams to develop and implement data-driven digital solutions that engage audiences and elevate the brand. Reporting to the Healthy Paws AVP of Marketing this role is responsible for translating strategic objectives into compelling digital experiences that generate new business opportunities.

Key Responsibilities:

• Build and implement integrated content strategies across marketing channels (social email digital website) to ensure consistent messaging and brand experience. Leverage daily analytics to inform recommendations.
• Collaborate closely with marketing UX and business leadership acting as a strategic partner to uncover needs and shape content direction.
• Demonstrate strong research and writing skills producing content that resonates with target audiences.
• Leverage AI tools for customer insights and to enhance creative deliverables while maintaining a human touch in content creation.
• Develop targeted tactics and campaigns for specific audience segments using analytics and customer data to inform decisions.
• Apply a data-driven mindset utilizing analytics to guide creative direction and optimize content performance across all creative channels.
• Exhibit deep knowledge of the direct-to-consumer insurance business with the ability to translate complex concepts into clear relatable and actionable consumer-facing copy.
• Approach content strategy from a holistic big-picture perspective ensuring all aspects of customer marketing inform and strengthen each other.
• Maintain a digital-first focus prioritizing innovative solutions for online engagement and conversion.
• Optimize content for SEOincluding emerging best practices for large language models (LLMs)to maximize visibility and reach.
• Understand and apply principles of content hierarchy and structure for effective website design and user experience.
  

• Bachelors degree in marketingbusinessorrelatedfield

• Minimumof5years experienceincontent/creative strategist role

• Creativeproblem-solverwithexceptionalprojectmanagementanalyticalpresentationand technical skills

• Highly motivatedand capableofworkingboth independentlyand as part ofa diverseteam whiledemonstratinghighlyeffectiveinterpersonalandcommunication(writtenandverbal) skills

• Preferred:

• Experience in the pet insurance vertical direct-to-consumer insurance or similarly competitive direct-to-consumer service markets. Demonstrated success in highly regulated or complex industries