General Sales Manager

Walterboro Ford

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profile Job Location:

Walterboro, SC - USA

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

Walterboro Ford is a growing family-owned dealership serving the South Carolina Lowcountry for over 100 years. We are building a high-performance team focused on transparency customer experience and long-term growth.

We are looking for an experienced General Sales Manager (GSM) who can lead from the front develop people and drive consistent growth across new used and F&I operations.

This is a rare opportunity to join a dealership that is actively scaling operations and building a strong community-driven brand built around our promise:

The price you see is the price you pay.

If you are a leader of people processes and profitability we want to talk to you.

What Youll Do

  • Lead the sales team to achieve monthly volume and gross targets

  • Oversee New Car Used Car and F&I departments

  • Drive used car inventory strategy and acquisition

  • Manage desking deal structure and profit performance

  • Build strong accountability and training culture

  • Work closely with marketing and BDC to drive traffic

  • Ensure exceptional customer experience and CSI performance

What Were Looking For

  • Minimum 35 years dealership leadership experience

  • Proven ability to grow volume and profitability

  • Strong used car inventory and appraisal skills

  • Experience with desking deals and managing F&I performance

  • Ability to recruit train and retain top talent

  • High integrity and strong leadership presence

What We Offer

  • Competitive compensation with strong bonus structure

  • Opportunity to lead a growing dealership

  • Strong ownership support and investment in growth

  • Long-term career advancement opportunities

If you are ready to lead a high-performing dealership team apply today.

The General Sales Manager (GSM) is responsible for overseeing all sales operations including new vehicle sales used vehicle sales F&I performance and sales team development.

This role focuses on driving profitability building a strong sales culture and creating an exceptional customer experience while maintaining accountability across the sales department.

Core Responsibilities

Sales Leadership

  • Lead and manage New Car Manager Used Car Manager and Sales Managers

  • Set and monitor monthly sales and gross profit goals

  • Conduct daily sales meetings and performance reviews

  • Ensure strong showroom and phone sales processes

  • Maintain high customer satisfaction and review scores

Used Vehicle Operations

  • Oversee used vehicle inventory strategy

  • Maintain proper inventory levels turn rate and aging management

  • Ensure competitive pricing and merchandising

  • Lead appraisal strategy and trade acquisition

Profitability & Deal Structure

  • Oversee deal structuring and desking

  • Monitor front-end and back-end gross performance

  • Ensure deals meet dealership profitability standards

  • Work closely with F&I to maximize penetration and product sales

Staff Development

  • Recruit train and mentor sales staff

  • Create a culture of accountability and professionalism

  • Provide ongoing sales training and coaching

  • Improve employee retention and morale

Marketing & Traffic Development

  • Work with marketing and BDC to drive showroom traffic

  • Monitor lead conversion and appointment show rates

  • Assist in promotional campaigns and community engagement


Required Experience:

Manager

Walterboro Ford is a growing family-owned dealership serving the South Carolina Lowcountry for over 100 years. We are building a high-performance team focused on transparency customer experience and long-term growth.We are looking for an experienced General Sales Manager (GSM) who can lead from the ...
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