Job Purpose |
Planning and execution of sales & marketing strategies for the Territory. Prepare pre & post contribution analysis to increase profitability & optimization of distribution cost of Territory through appropriate Sales module pricing & product opportunities to increase market share. Execute agreed market promotional activities for brand pull. Establish strong channel relationship Cooperative and private channel through deep insights on product market & customer segments. Execute POS sale of the territory. Close coordination with govt. authorities / competitors / Institutions. |
Key Result Areas/Accountabilities | Supporting Actions |
Develop long term plan for the Territory. | - Develop detailed long-term sales plan forecasting growth and profitability for the Territory.
|
Develop detailed sales and marketing plan and ensure implementation of sales plan as per targets | - Develop plans for the given territory based on specific requirement of market customers & Traders.
- Visit/ interact/ with all key Traders - ensure and monitor business as per plan.
- Monitor Market share of key customers as per plan.
|
Ensure achievement of Contribution Secondary Cost Targets Secondary Sales through POS & compliances. | - Plan & execution for institution & Pvt channel sales.
- Monitor costs budget & District wise Contribution
- Monitor GOI compliances
- Ensure proper & timely sales from POS machine.
|
Enhance Customer Satisfaction | - Ensure customer satisfaction.
- Ensure implementation of actions plans and changes as per customer suggestions.
- Ensure all customer complaints are resolved.
|
Key Account Management | - Prepare detailed KAM plan for the category.
- Ensure detailed implementation of the KAM plan and monitor progress.
|
New Dealer Channel Partner development | - Create a strategy to acquire new dealers Channel Partners
- Implementation of new Channel partner development plan.
|
Understand FCO Parameters & DBT Compliances | - Understand & Adhere to FCO (Fertilizer Control Order) norms.
- Close co-ordination with district authorities LFS & DBT co-ordinator.
|
Required Experience:
Manager
Job PurposePlanning and execution of sales & marketing strategies for the Territory. Prepare pre & post contribution analysis to increase profitability & optimization of distribution cost of Territory through appropriate Sales module pricing & product opportunities to increase market share. Execute ...
Job Purpose |
Planning and execution of sales & marketing strategies for the Territory. Prepare pre & post contribution analysis to increase profitability & optimization of distribution cost of Territory through appropriate Sales module pricing & product opportunities to increase market share. Execute agreed market promotional activities for brand pull. Establish strong channel relationship Cooperative and private channel through deep insights on product market & customer segments. Execute POS sale of the territory. Close coordination with govt. authorities / competitors / Institutions. |
Key Result Areas/Accountabilities | Supporting Actions |
Develop long term plan for the Territory. | - Develop detailed long-term sales plan forecasting growth and profitability for the Territory.
|
Develop detailed sales and marketing plan and ensure implementation of sales plan as per targets | - Develop plans for the given territory based on specific requirement of market customers & Traders.
- Visit/ interact/ with all key Traders - ensure and monitor business as per plan.
- Monitor Market share of key customers as per plan.
|
Ensure achievement of Contribution Secondary Cost Targets Secondary Sales through POS & compliances. | - Plan & execution for institution & Pvt channel sales.
- Monitor costs budget & District wise Contribution
- Monitor GOI compliances
- Ensure proper & timely sales from POS machine.
|
Enhance Customer Satisfaction | - Ensure customer satisfaction.
- Ensure implementation of actions plans and changes as per customer suggestions.
- Ensure all customer complaints are resolved.
|
Key Account Management | - Prepare detailed KAM plan for the category.
- Ensure detailed implementation of the KAM plan and monitor progress.
|
New Dealer Channel Partner development | - Create a strategy to acquire new dealers Channel Partners
- Implementation of new Channel partner development plan.
|
Understand FCO Parameters & DBT Compliances | - Understand & Adhere to FCO (Fertilizer Control Order) norms.
- Close co-ordination with district authorities LFS & DBT co-ordinator.
|
Required Experience:
Manager
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