Creative Lead
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Job Location:
Duluth, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
The Creative Lead ensures brand strategy is translated into compelling consistent and high-quality creative expression across campaigns and customer touchpoints. This role partners closely with the Brand Director to support key seasonal selling periods operational priorities and marketing initiatives delivering brand-right creative that reflects the brands purpose and promise.
What Would You Do The Specifics.
- Translate brand strategy and briefs into creative concepts and executions for their assigned brand(s).
- Provide hands-on creative direction and design to support seasonal selling periods.
- Partner closely with the Brand Director on priorities and success criteria.
- Guide and review creative work to ensure quality and brand consistency.
- Collaborate with agency partners to provide direction and feedback.
- Apply brand guidance to in-store and operational creative needs.
- Partner with Media CRM Content Production and Consumer Insights.
- Steward brand visual identity and standards.
- Incorporate performance learnings to improve creative effectiveness.
Qualifications :
- 6 years of related experience in brand marketing creative development or integrated marketing communications. (Required)
- 34 years of experience in an agency environment. (Required)
- 3 years of in-house brand or marketing experience working directly with internal stakeholders and business teams. (Required)
- Experience translating brand strategy into creative concepts and marketing executions.
- Experience working closely with creative agencies and cross-functional marketing teams.
- Strong understanding of brand governance visual identity systems and creative quality standards. Copywriting experience. (Preferred)
- Experience using Adobe Creative Suite (Photoshop Illustrator InDesign etc.)
Education
- Four-year college degree or equivalent experience in Business Marketing Operations Design Communications or a related field. (Required)
Additional Information :
Taking Care of our People!
We understand the importance of financial health and security and because of that we provide competitive compensation to all Associates. We also offer a comprehensive benefits package including health and dental insurance 401k retirement savings with company match flex spending account paid personal time off paid company holidays parental leave employee eyewear discount and much much more. At National Vision we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.
#LI-SH1
We are an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin genetic information disability veteran status and other legally protected characteristics.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Microsoft Office
- Graphics Design
- Copywritter
- Creative concept
- Advertising
- Communication
- Adobe Creative Suite
- Autodesk
- Art Direction
- Flash
- Flex
- HTML
- SEO
- Fine art
- Quarkxpress
About Company
National Vision is one of the fastest growing optical retail companies in the U.S. with over 1,200 stores in 38 states and Puerto Rico. We help people see their best to live their best through our optical products and services. For more than 30 years, we have been improving lives by p ... View more
