PPC Specialist
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Job Summary
Diesel has long been a leading pioneer in denim and casual fashion known for moving outside and ahead of trends in its industry. While retaining always its DNA in recent years Diesel has evolved into the world of premium casual wear becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5000 points of sale including more than 400 company owned stores.
PPC Specialist
At Diesel (Milan) we are looking for a PPC Specialist with strong technical expertise and an analytical mindset to lead Paid campaigns at a global scale. He/She will be part of the E-commerce Department reporting directly to the Digital Marketing & Analytics Manager.
Responsibilities:
Design implement and optimize Paid campaigns across Google Ads Meta and Bing;
Use Search Ads 360 (SA360) to manage and automate large-scale campaigns;
Monitor KPIs create in-depth reports and provide strategic insights on performance customer journey and ROAS;
Collaborate with SEO CRM Media Analytics and Content teams to integrate Paid activities into omnichannel strategies;
Run A/B tests and continuously improve targeting creatives and performance;
Contribute to the development of strategies for new international markets and audiences;
Build new synergies with internal and external teams and stakeholders;
Drive innovation by proposing new tools and/or innovative approaches.
Requirements:
4 years of experience in agencies or structured companies managing multi-platform paid campaigns;
Strong knowledge of SA360 (or equivalent) Google Ads and Meta Business Manager;
Knowledge of Adobe Analytics (a plus) or Google Analytics 4 and Tag Manager;
Background in fashion/luxury/e-commerce is highly valued;
Strong analytical mindset attention to detail and ability to work with large datasets;
Fluent English; native or advanced Italian. The knowledge of other foreign languages is considered a plus.
Location: Milan
#DSL #LI-AR
Required Experience:
IC
Key Skills
- Facilities Management
- C
- JavaScript
- Application Programming
- Control Engineering
- Air Conditioning
About Company
OTB is an international fashion group, powering a range of global, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf. The group also controls and manages the Staff International and Brave Kid companies, and holds a stake in American brand Amir ... View more
